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Pioneering Perspectives: Issue 6

Pioneering Perspectives: Issue 6

Conversations at the Cutting Edge of Engineering

Guest: Chris Richardson 

Embarking on a quest to spotlight Chris Richardson alongside a cadre of equally brilliant engineering and technology professionals through a series of insightful dialogues, Reach Further Online traces its lineage back to a heritage deeply entwined within the engineering and technology realms, a commitment nurtured across a spectrum exceeding ten fruitful years. Our experience with these sectors has shown us that one thing is constant, change. There is both a personal interest and a business need to remain in lockstep with these ever-evolving industries because, in the dynamic world of engineering and technology, change is the only constant, driving us towards innovations that redefine our reality and underscore the essence of progress. There is always more to learn, and what better way to do this than with first-hand accounts emanating directly from the core – the engineering and technology professionals themselves. It is within their everyday hurdles, ground-breaking solutions, and forward-thinking visions that the domain of engineering and technology sees continuous metamorphosis and becomes a source of inspiration.

In our constant quest for expansion and knowledge, we acknowledge the treasure trove of wisdom to be unearthed from these inspiring individuals who daily chart their course through the complex seas of engineering and technology. Our ambition lies in assembling and deciphering data, equipping us to identify trends and furnish insights of a calibre that might remain elusive to engineers and technology professionals immersed within their specialities. We warmly extend an invitation to those stimulated by our revelations or those eager to share their distinctive insights in future dialogues to join forces with us. 

In undertaking this collective exploration and enlightenment, we aim to paint a comprehensive picture of the ever-evolving engineering and technology world. As we continue our journey, stay tuned because Reach Further Online is on a mission to illuminate the extraordinary intellects propelling these sectors forward.

Insights from Chris Richardson – A feature presented by Reach Further Online

Chris Richardson’s Journey from Toolmaker to Regional Environmental Controls Team Leader

From his foundational skills honed as an apprentice toolmaker to becoming an instrumental figure in the health sector, Chris Richardson’s career is a testament to the power of hands-on learning, adaptability, and relentless pursuit of improvement. Reach Further Online delves into Chris’ story, exploring how his diverse experiences have shaped his professional journey.

The Formative Years

Chris’ journey began with an apprenticeship as a toolmaker, a decision that would lay the groundwork for his future successes. Reflecting on those early years, he recalls, “I didn’t even know what a toolmaker was when I first started, but it turned out to be the best decision I made. It was a combination of learning by doing and formal education. Working from 16 onwards provided a solid foundation that I believe was essential for understanding the practicalities of engineering.”

Chris emphasises the value of hands-on experience, noting, “I still think the best way to learn is by doing. Gaining hands-on experience, while at the same time learning theory from education, is the ideal approach.” Chris continues, “You can’t rely solely on theory; you need to learn how to make things and understand the processes involved. This practical knowledge is crucial and often overlooked in traditional educational pathways.”

Transition and Growth

Starting with an apprenticeship in the early 1980s, Chris earned foundational qualifications in engineering craft studies and computer-aided engineering. Richardson’s career trajectory saw him moving from one role to another, often driven by circumstances outside of his control, such as company closures. “I moved into tool making, which was a great experience,” he shares. “During that time, I got involved with rolling out MRP systems like SAP and later became a lead auditor for environmental, quality, and health and safety standards.”

This experience broadened his skill set and introduced him to the complexities of medical device manufacturing.

As he progressed into supervisory and management roles, he furthered his education with an HNC and later an HND, ultimately achieving a BA (Hons) in Management, Business & Administration.

“I moved into clean room work and medical devices. At that time, the company I worked for needed a lot more auditing done, so I became a lead auditor which was really an environmental auditor, quality auditor, and health and safety auditor rolled into one.” During this time, Chris obtained certifications in ISO 9001 and ISO 14001. His role as a lead auditor involved meticulous attention to detail and a broad understanding of various standards. “Keeping qualifications up to date was crucial, and I was always involved in ensuring our processes met stringent audit requirements,” Chris explains.

Chris took a job at one of the leading engineering companies in the North East, transitioning him into more responsibilities. “I was hired as a lead auditor at that company, but my role became more SQA, working with suppliers to see if they were making what they were supposed to be making. Because I had been a tool maker, I could read all the drawings and understand them from an engineering perspective, so I was able to check them thoroughly and make sure that the right progress was being made.”

While in this role, Richardson achieved an NVQ level 4 in Supply Chain Management and earned chartered status as a full MCIPS member. Continuing his dedication to professional growth, Chris updated his auditing qualifications in 2018, adding a health and safety module and attaining lead auditor certifications in ISO 9001:2015, ISO 14001:2015, and ISO 45001:2018. These accomplishments reflect his unwavering dedication to staying at the forefront of his field while balancing work and ongoing education.

Chris shares, “My role at that company evolved along with the business need and I found myself naturally fitting into what was needed which happened to be a procurement role.” This unexpected shift is something Chris believes many can relate to. “I think that’s the same for many people in procurement. Because of transferable skills and business needs, a lot of people ‘end up’ in that role.”

Navigating Procurement and Supply Chain Management

Chris may not have anticipated this move into procurement, but when the opportunity arose, he embraced it fully. “It wasn’t a burning desire I had, to be in procurement, but the role evolved naturally from my involvement with suppliers and ensuring they met the right standards,” he reflects. “My background meant I could effectively manage supplier relationships, audit their processes, and ensure they met requirements.”

Chris’ expertise took him to China, where he helped set up supply chains and ensured production met contract requirements. “Initially it was quite difficult, but managing the process closely ensured we maintained high standards. The key was to be hands-on and not let things slip,” he advises.

Richardson reflects on the delicate balance between thoroughness in engineering and practicality in project management, saying, “A great deal of money can be wasted very quickly if things aren’t done right from the beginning. Working out when and where the money should be spent is key.  You might spend a bit more here or there initially, but if it means the job will be done right the first time, you will make more in the long run. This reflects the common tension between project managers, who focus on costs and timelines, and engineers, who aim for perfection.”

Richardson continues, “You’ve got to know where to draw the line and say, right, I’ve reached the best it can be, now stop and let’s move on to the next stage, instead of being pulled into the tempting loop of constant refinement,” Chris advises. “I’ve learned over the years that if you do get to a certain stage, then that’s it, draw a line under it and move on. You can always go back and revisit it and do a version two or a version three, but don’t just keep on going and going and going because you might end up down the rabbit hole and before you know it, you’ve used all your budget and you haven’t got a finished product.”

Chris acknowledges that this wisdom typically comes from experience. “A lot of newer engineers want to keep going and keep going, whereas someone with many years under their belt might be more likely to keep an eye on the timeline and balance the approach. They might feel that they could have done a bit more, but they don’t let this get in the way of making concrete progress and moving the project along. At the end of the day, there’s only so much money available.”

“So, in my view, not losing sight of the end goal because you’re too focused on the current task, is one of the most important lessons in this sector” Chris explains. His reflections underscore the importance of maintaining a clear vision of project completion while balancing the desire for perfection with practical constraints.

From Procurement to Public Health Problem Solving

Currently, Chris works in the environmental controls service for a major public health organisation, providing electronic assistive equipment for individuals with limited mobility. “Engineering isn’t just about creating big, impressive structures, although that’s certainly an exciting part of it. Engineering is everywhere, shaping everyday life and providing solutions to countless challenges,” Chris shares passionately. “The work we do helps people to maintain a level of independence when they need it most,” he explains. “It’s about designing and adapting equipment to meet their unique needs, whether it’s mounting a switch or designing a guard.”

Chris recounts how he learned about these roles from his brother, a head of service at a local hospital. “He told me about these jobs, but they weren’t advertised as engineering positions. They were described in clinical terms.”

Understanding the job descriptions required interpretation. “The role descriptions often need decoding to realise that it’s actually engineering they’re looking for because it might be framed as a clinical role. These descriptions are often written for healthcare professionals, not engineers. Having engineers, like my boss involved, helps bridge that gap. He knows what he’s looking for, even if the criteria are generalised.”

Chris finds immense fulfilment in this role. “Giving someone the ability to send a message or access their computer can be life-changing. It’s not just about engineering; it’s about making a real difference in people’s lives.”

“We provide electronic assistive equipment for people who have little to no mobility in their arms and hands. This includes individuals with conditions like MND, multiple sclerosis, cerebral palsy, spinal injuries, or those who have suffered from road traffic accidents or other neurological disorders,” Chris shares. “These conditions can severely limit their ability to use their hands or even get out of bed.”

Chris stresses the transformative nature of these technologies by stating, “We help provide equipment that allows people to access everyday items in their homes, such as televisions, lamps, and more. These small changes can make a significant difference in a person’s quality of life.” He also highlights the importance of digital connectivity, saying, “We provide computer access so people can stay up to date on their emails and social media, maintaining their connections with the outside world. These people have a life outside of their condition and the work we do helps them to live it.”

Chris shared, “Some clients struggle with using keyboards and hitting the right key, so I designed a key guard. It’s a cover with holes that fits over the keys, allowing them to rest their hands and type without pressing multiple keys accidentally.” He adds, “It’s Bluetooth-enabled, so they can move around with their wheelchair and use a big screen.”

Chris recalls a time when he wanted to help a patient to use a computer for homework and socialising. “I designed a setup with a joystick and buttons to replace a traditional mouse. That individual can now play on Facebook, type emails, and stay connected with friends.”

Describing how perceptions of communication technology have been moulded on a false reality, Chris shares, “On television, the process of communication for a person with ALS, for example, is made to look instantaneous, but in real life, this can take a lot of time and often requires months of preparation in advance.” Pointing out that while current technologies are highly effective, publicly available tech in the health sector might not be as advanced as people are led to believe.

Richardson continues, “Advancements are continually being made and it’s great to see, it offers hope to so many. Technologies like brain implants, for example, hold promise for the future of people with certain conditions.”

Chris’s work in this field showcases the ongoing evolution of assistive technologies and their critical role in enhancing the lives of those with severe mobility limitations. His efforts demonstrate a commitment to innovation and the practical application of solutions to real-world problems.

The Importance of Adaptability

Chris’ career has been marked by navigating economic downturns, technological changes, and evolving industry standards. “The engineering sector is constantly changing, and you have to adapt,” he asserts. “From dealing with the introduction of systems like SAP and IFS to managing supply chain challenges, it’s about finding solutions and making processes more efficient.”

He highlights the importance of managing change and getting people on board. “People are usually resistant to change, but if you explain how it benefits them and the business at large, they’re more likely to embrace it. It’s about communicating how the change will make their lives easier and acknowledging why the change is being made. In my experience, companies don’t change things for change’s sake.  Understanding the bigger picture, and how roles will improve because of the change, typically helps ease the transition”, Chris explains.

Challenges, Trends and the Future

Chris is keenly aware of the trends shaping the future of engineering and technology, including AI, digitalisation, 3D printing, and cybersecurity. “These technologies are transforming industry, but they come with challenges. For instance, AI can revolutionise design processes, but it also raises concerns about cybersecurity and job displacement,” he notes.

Richardson discusses the evolving challenges and trends in the engineering industry, emphasising the importance of people skills and customer service. “Learning how to deal with people is a constant journey that we’re all on,” he explains.” This means that customer service can be a significant challenge as people are at different stages of development. If you speak with someone unpleasant, you’re less likely to go to them when you need help. People buy from people, and excellent service can outweigh longer lead times or higher costs.”

He highlights the rising influence of artificial intelligence (AI) in the industry. “AI is one of the major challenges and opportunities we face. It’s changing how we design and produce things,” Chris notes. However, he also points out the potential downsides, including cybersecurity risks, saying, “If AI-designed equipment gets hacked, the consequences can be severe.”

Chris lists several challenges facing the industry: economic downturns, supply chain issues, technological advancements, regulatory compliance, resistance to change, and reputation management. He also sees recruiting and retention as significant concerns, stating, “Post-COVID, it seems harder to find people interested in certain jobs.”

When discussing the future, Chris acknowledges the impact of AI and automation. “We might soon see robots performing tasks that used to require human ingenuity. It’s both exciting and terrifying,” he says, recalling a recent lecture he watched about AI and robotics. “Seeing robot dogs that can stabilise themselves when kicked is fascinating, but the idea of weaponising them is horrifying.”

3D printing is another technology Chris finds transformative. “3D printing allows us to create prototypes quickly and efficiently, saving time and costs in the design process,” he explains. “It’s already making a significant difference in many areas.”

Chris is cautious about biotechnology’s potential to create a divided society. “Some people will have enhanced capabilities, while others won’t. It’s a future I find concerning,” he admits. However, he sees great potential in using these advancements to help patients. “If we can securely integrate these technologies to aid patients, it would be fantastic.”

Reflecting on the rise of digital technologies, Chris expresses concern about losing interpersonal skills. “We’re already seeing people glued to their phones at restaurants or in pubs, missing out on real conversations,” he observes. “It’s essential to balance technological advancements with maintaining our ability to connect as human beings.”

He also sees great potential in sustainable practices. “Engineering is about solving problems, and integrating sustainable practices is crucial. It’s about foreseeing challenges and crafting solutions that are both innovative and environmentally responsible.”

Personal Reflections and Advice

Looking back, Chris underscores the importance of balancing practical experience with continuous learning.

Chris also stresses the importance of adaptability and embracing new opportunities. “My career has taken unexpected turns, but each experience has added to my knowledge and skills.”

Chris advises young people entering the field to remain open-minded and adaptable. “Listen carefully and be flexible; the engineering and technology landscape is constantly evolving,” he says. “Prepare for change and embrace lifelong learning. Every day is a school day in this profession.”

In conclusion, Chris Richardson’s journey from apprentice toolmaker to regional team leader illustrates the power of practical experience, adaptability, and a commitment to continuous improvement. His story is a source of inspiration and a reminder of the profound impact that dedicated professionals can have on their industries and communities. As Reach Further Online continues to explore and share the stories of remarkable individuals, Chris’ journey stands as a testament to the value of lifelong learning and proactive adaptation in the ever-evolving world of engineering and technology.

Key Takeaways

1. Early Hands-On Experience

– Chris’ apprenticeship laid a strong foundation, emphasising the value of practical knowledge alongside formal education.

2. Adaptability

– Navigating various roles and industries, Chris demonstrated the importance of being flexible and embracing new opportunities.

3. Continuous Learning

– Keeping qualifications up to date and learning new systems like SAP and IFS were crucial for his career advancement.

4. Impactful Work

– Chris’ current role highlights the profound impact of engineering solutions on improving individuals’ lives.

5. Future Trends

– Awareness of emerging technologies like AI, cyber security, digitalisation, and 3D printing is essential for staying ahead.

6. Balancing Perfection and Progress

– Experience teaches the importance of knowing when to move on from perfecting a design to achieving practical goals.

7. Sustainability and Innovation

– Integrating sustainable practices into engineering solutions is vital for long-term success and environmental responsibility.

Through dialogues that capture the essence of pioneering minds like Chris Richardson, Reach Further Online aims to illuminate the compelling stories that drive our world forward. These insightful conversations reveal the depth of expertise and vision required to navigate and shape the ever-evolving landscape of engineering and technology. As we continue to highlight these influential voices, it becomes clear that the progress and innovation within these fields are driven by the dedication and ingenuity of engineers like Chris. Stay with us as we continue to bring you more stories from the extraordinary intellects propelling these fascinating sectors onwards.

Pioneering Perspectives: Issue 5

Pioneering Perspectives: Issue 5

Conversations at the Cutting Edge of Engineering

Guest: Adrian Green at Heavy Lift Projects Ltd 

Embarking on a quest to spotlight Adrian Green alongside a cadre of equally brilliant engineers through a series of insightful dialogues, Reach Further Online traces its lineage back to a heritage deeply entwined within the engineering realm, a commitment nurtured across a spectrum exceeding ten fruitful years. Our experience with this sector has shown us that one thing is constant, change. There is both a personal interest and a business need to remain in lockstep with the ever-evolving industry because, in the dynamic world of engineering, change is the only constant, driving us towards innovations that redefine our reality and underscore the essence of progress. There is always more to learn, and what better way to do this than with first-hand accounts emanating directly from the core of this vibrant industry – the engineers themselves. It is within their everyday hurdles, ground-breaking solutions, and forward-thinking visions that the domain of engineering sees continuous metamorphosis and becomes a source of inspiration. 

In our constant quest for expansion and knowledge, we acknowledge the treasure trove of wisdom to be unearthed from these inspiring professionals who daily chart their course through the complex seas of engineering. Our ambition lies in assembling and deciphering data, equipping us to identify trends and furnish insights of a calibre that might remain elusive to engineers immersed within their specialities. We warmly extend an invitation to engineers stimulated by our revelations or those eager to share their distinctive insights in future dialogues to join forces with us. In undertaking this collective exploration and enlightenment, we aim to paint a comprehensive picture of the ever-evolving engineering world.

As we continue our journey, stay tuned because Reach Further Online is on a mission to illuminate the extraordinary intellects propelling the engineering sector onwards. 

Insights from HLPs – A feature presented by Reach Further Online 

Insights from HLP – A feature presented by Reach Further Online 

HLP are a team of pioneering heavy logistics engineers who are helping industrialise the construction phase of offshore wind projects, by developing the worlds largest and most capable, crane. Today, we delve into the insightful journey of Adrian Green, Director of Engineering and Contracts at HLPs, who has an unwavering belief in making the world a better place through his engineering expertise.

Adrian Green’s Engineering Voyage 

When asked to recount his journey, Adrian reflected on his deep-seated passion for engineering, a passion ignited during his childhood. “I’ve always had an interest in how things work, although admittedly, I wasn’t the most applied student at school,” he muses. Despite these early challenges, Adrian’s resilience became his defining trait. 

After school days, Adrian joined construction companies and worked with heavy steel, gradually climbing the professional ladder to notable heights — without initially holding an engineering degree. He shares, “It was surprising the types of things that I was able to achieve, building high-rise buildings and 35,000-tonne bridges, making sure that everything was put together correctly.” This period significantly influenced his career, shaping his approach to problem-solving and project management. 

Adrian explains, “It was great experience but because I hadn’t completed my degree yet, there was a glass ceiling.” Sheer determination saw him pursue and attain formal qualifications in engineering as a mature student, graduating with a first-class bachelor’s degree, progressing towards chartered status. Green states, “While I was working on my degree, I was fortunate enough to find opportunities in engineering companies in the North East that would allow me to do one day a week at university and the other four days in the office.”

“At one company in particular, I was given the incredible chance to learn from some of the industry’s most well-known icons — true forges of engineering excellence. Their approach was to throw people into challenging situations and push them to their limits.”

Adrian continues, “this method, although tough, helped me grow significantly. I saw it as an opportunity and dove right in. Over time, I ended up leading some of their significant projects, including industry-leading monopile grippers and up-ending hinges.”

Now, with 15 years of experience, he has amassed a substantial project track record, having designed and improved equipment for offshore wind farms, shipping, and subsea applications.

“I suppose I’ve always been fascinated by large-scale projects. Bridges, buildings, and anything labelled as the “world’s largest” typically captures my interest. So, when I heard about the world’s largest crane, I knew I had to be involved. That’s how I found my way to HLPs.”

When asked about his greatest achievement, Green reflects, “I’ve been able to overcome the fact that things haven’t gone linearly for me. The projects I’ve been involved in have earned significant accolades, particularly for the size and capability of the equipment we’ve built, as well as the scale of the projects themselves. If I hadn’t been able to turn things around, I wouldn’t be here today.”

“That being said, these achievements have not been gained without sacrifice”, Adrian continues, “Working on projects internationally has required some time apart from family.” 

“I wanted to set an example for my son by showing him the importance of pursuing your dreams, but I also didn’t want to sacrifice our time together. It’s a tough balance to strike.”

His journey to this point may not have followed a straight path, but his mission has always remained clear: to drive us towards a zero-carbon future through innovative technology. 

Feet on the Ground: Professional Experience and Vision

Adrian’s work is not confined to theoretical models. He emphasises a practical approach, ensuring the reliability of vital components while considering environmental factors.

“I believe that I should leave this planet in a better condition than when I entered it. As an engineer, I intend to use my skills and experience to improve the world in which we all live,” says Adrian.

He talks about the rapid growth and complexity of offshore wind projects, explaining that the immense size and scale of these projects are pushing current port infrastructure and vessel capacities to new limits. For example, foundations can weigh up to 5,000 tonnes and turbines have hub heights of 150-160 meters, making the logistics highly challenging. 

Adrian highlights that the offshore wind industry’s short-term focus doesn’t align with the need for substantial long-term investments in infrastructure. He states, “Ports need to invest heavily, but short one-year project commitments aren’t enough to cover these costs.” 

Green adds, “There is a tendency to oversimplify these complexities in planning stages, using digital models that don’t fully capture the real logistical and engineering requirements.” He notes a gap between ambitious energy transition goals and the current capabilities to achieve them, particularly in terms of financing. “Short-term projects do not justify the substantial investments needed for upgrading ports and infrastructure, emphasising the need for realistic planning and significant investment,” he explains. 

“As a result, developers aren’t forming long-term plans that would make it easier to manage resources efficiently. They prefer to deal with each project separately, which ends up being quite wasteful. This situation has arisen due to the way the industry has evolved, with many different stakeholders involved, leading to a somewhat messy and inefficient process.”

However, Adrian is tackling issues such as this by focusing on innovations that, while relatively small in scale, can provide significant efficiency gains. For example, Adrian’s team is developing solutions that can save around 30% of the marshalling area in ports, addressing the critical issue of limited space. These savings can reduce a project’s capital expenditure by about 2-3% during the construction period. 

Although these savings might initially seem minor, when considered against a total project lifetime cost of £ 6 billion, small savings are substantial. This demonstrates Adrian’s and HLP’s commitment to incremental improvements and innovative thinking. By addressing these smaller inefficiencies, they’re helping to make the overall process more efficient, one step at a time, contributing positively to the industry’s long-term success. 

His systematic approach to problem-solving and extensive experience in detailed design, concept development, hand calculations, and 3D analysis illustrate his comprehensive skill set. Moreover, Adrian excels in the client-facing aspects of engineering. His ability to build and retain client relationships highlights a critical component of his professional success. “I enjoy speaking to and connecting with people; from learning client requirements to concept, development, final design, and through to commissioning stages, good communication is key”, he adds.

HLP: Pioneers in Heavy Logistics Engineering 

Adrian’s expertise complements the mission of HLPs, a company aimed at optimising project execution and site utilisation. The collaborative environment within HLPs ensures that the team can leverage their skills to mitigate risks, reduce costs, and enhance efficiency on a grand scale. 

Advice for Aspiring Engineers 

Throughout our conversation, Adrian also shared valuable advice for aspiring engineers and those considering a career in this dynamic field. His insights are a blend of learned lessons and forward-thinking vision, providing a beacon for future engineering professionals.

He emphasises the importance of pushing beyond self-imposed limits and not being constrained by expectations. Adrian says, “A lot of people talk about self-limiting beliefs, but you can end up feeling you’re achieving when there’s still something left in the tank. I’m a big believer in not leaving anything in the tank.” 

This mindset of continuous learning and pushing beyond limits has helped him reach his current position, and he feels accomplished for it. He concludes, “Give it your all, always, and learn as you go. It’s about pushing yourself further than maybe you initially thought you could.”

Resilience and Continuous Learning 

Adrian emphasises the importance of resilience and persistence, especially in a field as demanding as engineering. “Your educational background might not always pave the perfect path, but your determination can make all the difference. Despite initial challenges in my career, I kept pushing myself and attained my degree and professional status,” he says, “it wasn’t always easy, but the hard work and perseverance were worth it. Experience has taught me the value of resilience and the importance of never giving up on your goals.”. His own journey, which saw him transition from fieldwork to formal studies, exemplifies this resilience and tenacity. 

“The engineering field is constantly evolving, with new technologies and methodologies emerging regularly. Keeping up-to-date through further education, certifications, and self-study is crucial. Never stop learning,” he advises. “This mindset not only keeps an engineer relevant but also opens up new opportunities for innovation and improvement.”

Practical Experience and Problem Solving 

Adrian’s extensive experience with offshore wind farms, shipping, and subsea applications showcases the breadth and depth of his expertise in practical engineering work. “Hands-on experience is invaluable”, Adrian highlights. “Working on real projects teaches you how to think critically and solve problems effectively. It’s essential to meld theoretical knowledge with practical applications,” he says. 

His systematic problem-solving approach is another key takeaway. “Approach each problem methodically. Break it down into smaller parts, analyse the variables, and formulate a solution. Engineering often requires creative thinking within a structured framework,” he explains. This approach has allowed Adrian to ensure the reliability and efficiency of vital components in challenging environments. 

Sustainability and Ethical Responsibility 

Green passionately speaks about the role engineers play in sustainability and ethical practices. “We have a responsibility to the planet and future generations. Strive to develop solutions that are not only efficient and effective but also sustainable. Aim for innovations that reduce carbon footprints and encourage a healthier environment,” he shares. His own work in advancing a zero-carbon future through innovative technologies stands as a testament to this commitment. 

He adds, “Ethics should guide our decisions. As engineers, the safety, well-being, and progress of society are in our hands. Uphold high standards of integrity and responsibility in all your projects.” This ethical framework is crucial in maintaining public trust and ensuring long-term positive impacts. 

Building Relationships 

Another vital skill Adrian draws attention to is the importance of building and maintaining relationships. “Engineering is not just about technical skills; it’s about teamwork and communication. Develop good relationships with colleagues, clients, and stakeholders and work to maintain them”, he says. 

Adrian also discussed the necessity of understanding client needs and translating them into viable solutions. “From capturing requirements to the final commissioning, ensure that you are aligned with what the client needs and expects. This way, you not only build trust but also deliver successful projects,” he explains. “Meeting and exceeding client expectations consistently can lead to long-term partnerships and referrals.” 

Looking Ahead: A Commitment to Progressive Engineering 

Adrian’s journey underscores a significant narrative within engineering—one that is continually evolving through perseverance, innovation, and a steadfast commitment to making the world a better place. His work at HLPs not only addresses current engineering challenges but also paves the way for future advancements aimed at achieving a sustainable, zero-carbon world.

Conclusion 

Through dialogues that capture the essence of pioneering minds like Adrian Green, Reach Further Online aims to illuminate the compelling stories that drive the engineering sector forward. These insightful conversations reveal the depth of expertise and vision required to navigate and shape the ever-evolving landscape of engineering. As we continue to highlight these influential voices, it becomes clear that the progress and innovation within the field are driven by the dedication and ingenuity of engineers like Adrian. Stay with us as we continue to bring you more stories from the extraordinary intellects propelling the engineering sector onwards. 

Key Takeaways

1. Background and Passion

– Adrian Green has had a passion for engineering since childhood, despite not excelling academically at first. 

2. Professional Journey

– He began his career in construction and heavy steel, progressing through practical experience and resilience. – Earned a first-class bachelor’s degree in engineering, progressing towards chartered status. 

3. Experience

– 15 years of experience, specialising in offshore wind farms, shipping, and subsea applications. – Proficient in detailed design, concept development, hand calculations, and 3D analysis. 

– Skilled in building and maintaining client relationships from requirements capture to final commissioning. 

4. Sustainability Commitment

– Dedicated to contributing to a zero-carbon future through innovative technology. 

– Advocates for sustainable solutions and high ethical standards. 

5. Advice for Aspiring Engineers

– Resilience and Persistence: Determination can overcome academic or professional setbacks.

– Continuous Learning

Staying updated with industry advancements is crucial for staying relevant and encouraging innovation. 

Hands-on Experience: Practical experience is invaluable for effective problem-solving and integrating theoretical knowledge. 

Systematic Problem-Solving: Approach problems methodically and creatively within a structured framework. 

Sustainability and Ethics: Engineers should strive for sustainable solutions while upholding high ethical standards. 

– Building Relationships: Effective communication and understanding client needs are critical for successful projects and long-term partnerships. 

6. Vision and Future Goals

– Adrian Green’s work at HLPs focuses on mitigating risks, reducing costs, and enhancing efficiency, while making significant strides towards a sustainable engineering future. 

Through dialogues that capture the essence of pioneering minds like Adrian Green, Reach Further Online aims to illuminate the compelling stories that drive the engineering sector forward. These insightful conversations reveal the depth of expertise and vision required to navigate and shape the ever-evolving landscape of engineering. As we continue to highlight these influential voices, it becomes clear that the progress and innovation within the field are driven by the dedication and ingenuity of engineers like Adrian. Stay with us as we continue to bring you more stories from the extraordinary intellects propelling the engineering sector onwards.

Pioneering Perspectives: Issue 4

Pioneering Perspectives: Issue 4

Conversations at the Cutting Edge of Engineering

Guests: Martin Reynolds CEng FIMechE and Richard Ward at Subco Engineering

Embarking on a quest to spotlight Martin Reynolds and Richard Ward alongside a cadre of equally brilliant engineers through a series of insightful dialogues, Reach Further Online traces its lineage back to a heritage deeply entwined within the engineering realm, a commitment nurtured across a spectrum exceeding ten fruitful years. Our experience with this sector has shown us that one thing is constant, change. There is both a personal interest and a business need to remain in lockstep with the ever-evolving industry because, in the dynamic world of engineering, change is the only constant, driving us towards innovations that redefine our reality and underscore the essence of progress. There is always more to learn, and what better way to do this than with first-hand accounts emanating directly from the core of this vibrant industry – the engineers themselves. It is within their everyday hurdles, ground-breaking solutions, and forward-thinking visions that the domain of engineering sees continuous metamorphosis and becomes a source of inspiration. 

In our constant quest for expansion and knowledge, we acknowledge the treasure trove of wisdom to be unearthed from these inspiring professionals who daily chart their course through the complex seas of engineering. Our ambition lies in assembling and deciphering data, equipping us to identify trends and furnish insights of a calibre that might remain elusive to engineers immersed within their specialities. We warmly extend an invitation to engineers stimulated by our revelations or those eager to share their distinctive insights in future dialogues to join forces with us. In undertaking this collective exploration and enlightenment, we aim to paint a comprehensive picture of the ever-evolving engineering world.

As we continue our journey, stay tuned because Reach Further Online is on a mission to illuminate the extraordinary intellects propelling the engineering sector onwards. 

Insights from Martin Reynolds and Richard Ward – A Feature Presented by Reach Further Online 

Forging a Path: Martin Reynolds and Richard Ward’s Ascent from Diverse Roots to Industry Innovators 

From the structured precision of design engineering to the hands-on ingenuity of marine and offshore projects, the journey of Martin Reynolds and Richard Ward encapsulates lives transformed by ambition, ingenuity, and relentless pursuit of excellence. In this detailed feature, Reach Further Online explores how their unique backgrounds and shared vision have laid the groundwork for their dynamic and innovative engineering venture.

Martin Reynolds: Turning Frustration into Innovation 

Martin Reynolds, co-founder of Subco Engineering, recounts his journey from an aspiring pilot to a key figure in the engineering industry. “I’ve always been interested in making things, even just from Lego when I was young. I liked tinkering with things and really enjoyed maths,” Martin shares. His early aspirations to become a pilot were dashed when he failed a medical for the RAF due to height restrictions and metal plates in his leg from a football injury. A medical officer’s suggestion led him towards aerospace engineering, anchoring his lifelong passion for the field. “I just stayed in engineering ever since, really”, he adds. Martin climbed the professional ladder through roles at well-known engineering companies. “I started as a design engineer and eventually moved to managerial roles,” he says.

However, a recurring frustration with inefficiencies in engineering processes planted the seed for a new business idea. “We strongly disliked the systems in place—having to do timesheets multiple times, storing documents in different locations. I just wanted to find a way of increasing the efficiency of the systems the engineers use,” Martin recalls.

This drive for improvement led him to co-found a new venture with Richard Ward, focused on streamlining engineering processes.

“I always knew I wanted to start my own company. When we identified a significant gap in the industry, coupled with common frustrations among engineers, it drove us to take the leap. However, establishing a business involves much more than just addressing industry needs. There’s business development, marketing, and of course, generating income and that can make time management quite challenging. 

Fortunately, having two of us in the business allows us to share the burdens and stress. If I had been doing this alone, I might have looked at the enormity of the tasks ahead and felt it was insurmountable. 

Having a partner means we can lean on each other and distribute the workload. It’s a great source of support to have someone to bounce ideas off and alleviate the pressure when things get tough.”

Richard Ward: From Physics to Engineering Solutions 

Richard Ward’s journey took a different path, stemming from an academic background in physics. “My undergraduate degree was in physics, so I wasn’t really like an engineer to start with,” Richard explains. However, the limited job prospects in pure physics prompted a pivot towards applied sciences and ultimately engineering. “After university, I bounced around a couple of companies, from construction to heat exchangers to lube oil machines,” he shares. 

Richard explains, “I moved to Newcastle 11 years ago without a job and I enrolled in Newcastle University’s part-time Msc in Subsea Engineering whilst job hunting. I was fortunate to secure a local engineering job relatively quickly.  That was a watershed moment in my life; studying part-time whilst working is a real challenge – hats off to everyone that does it – but the rewards are there for those willing”, he recalls with a smile. His persistence paid off, and he soon secured positions that allowed him to apply his physics background to real-world engineering challenges. This blend of academic rigour and practical experience equipped him with a comprehensive skill set that would prove invaluable in his future endeavours.

Richard mentions, “I never really found my place until I entered the marine and offshore industry,” explaining that this sector offered him the perfect blend of challenge and opportunity, allowing him to merge his physics background with real-world engineering solutions.

When asked about any particular career achievements, Richard recalls, “I’ve worked on a few really challenging and noteworthy projects in the past. One in particular involved a launch and recovery system that we had to commission during the COVID-19 pandemic. We travelled overseas to a military base, undergoing a two-week quarantine in a hotel room before getting started.

“After quarantine, our small team commissioned equipment and trained the local military, a significant achievement. During the pandemic, we took a 28-hour bus ride due to no flights. At the military base, limited food, strict security protocols, and other international teams working on sensitive projects added even more intrigue, that was all a bit strange but an exciting experience nonetheless.”

Richard continues, “Taking on big challenges, even when they seem risky and daunting, often brings the biggest rewards. When you have a team of positive and committed people, it’s amazing what you can achieve quickly, even in tough conditions. We want to bring this vision to life in our Subco business plan by surrounding ourselves with a supportive team. Together, with like-minded people, we believe we can tackle the industry’s biggest challenges.”

A Unique Approach to Flexible Engineering 

United by a shared vision and complementary backgrounds, Martin and Richard co-founded their engineering company, Subco Engineering, aimed at addressing the fluctuating resource demands of their clients. “Our company specialises in offering flexible fixed scope workpacks to help clients with their engineering needs,” Martin explains. Their approach revolves around a unique operating model that allows quick adjustments to project scopes, offering clients unparalleled flexibility. “Work can be started, paused, and stopped at any point depending on the project demand,” he adds.

“It’s always incredibly rewarding when all the key players can commit fully. Engineers especially thrive when they can dive into a project and focus on solving complex problems. When everyone is dedicated and working collaboratively, it’s amazing what can be accomplished.” Richard says.

Martin explains, “The systems have long been a persistent issue, especially for engineering companies dealing with legacy systems and the complexities of data migration. It often feels like they’re trying to force everything into a system that simply doesn’t operate efficiently. It’s almost as if engineers end up spending 50% of their time on administrative tasks and only 50% on actual engineering. What we aim to achieve is a complete turnaround, allowing engineers to focus on what they do best—engineering.”

Martin continues, “One of the main reasons we’re designing this platform is to address the significant challenge of optimising engineers’ time. Currently, there isn’t a single platform that seamlessly allows companies to quicky and efficiently flex up their resource on demand.

Often, businesses try to adapt off-the-shelf software to fit their established processes, which is incredibly difficult given the complexity and volume of their existing workflows. That’s one of the reasons we decided to start from scratch. 

This challenge isn’t unique to our industry either. The banking sector, for example, faces similar issues with the old established companies being too big and too slow to react to the rapidly changing technology. In contrast, newer companies, which begin with a clean slate, can create a unique lean operating model maximising the benefits of new systems and innovate new solutions of their own. That’s what makes our approach so exciting.”

The pair emphasise the importance of being adaptable and attentive to customer needs when developing solutions. They stress the value of flexibility in problem-solving, acknowledging that they do not come with predetermined answers. Instead, their approach focuses on listening to clients and tailoring solutions to meet the specific requirements of the market or individual clients. The goal is to engage in meaningful conversations to understand the challenges clients face, rather than offering solutions that miss the mark. 

They highlight the practice of “active listening,” which involves genuinely understanding the market and customer needs, instead of imposing preconceived solutions. This approach underscores the significance of being open-minded and willing to adapt their strategies based on customer feedback. 

Their business model not only addresses inefficiencies they experienced in their previous roles but also aligns with modern engineering demands. “Subco monitors the progress of the workpack so the client doesn’t have to,” explains Martin. “We plan to offer full visibility of the work status through our real-time client portal.” 

Martin and Richard both emphasise the importance of scope clarity. “We work with clients to define the workpack, generate a work breakdown structure, and produce a fixed price quotation for the job,” Richard elaborates. “We gather metadata from each workpack and feed that back into our databases. We are continuously learning and improving on the work we do, so we can offer our clients calculated solutions to their problems – not just estimates.” This meticulous approach ensures that projects are well-defined from the outset, significantly reducing the risk of scope creep and unforeseen costs. 

Efficient and Productive Engineering 

“Efficiency is at the heart of our operations,” Richard insists. “We adhere to a process-driven approach to ensure the efficient use of resources.” Their philosophy is encapsulated in the motto, “make every hour productive,” which underscores their commitment to minimising wastage of time and effort. “Our experience has shown that high-quality temporary engineering resources can determine the success or failure of a project,” Richard adds. 

Innovation Stemming from Real-World Challenges 

Both Martin and Richard’s careers have been shaped by real-world engineering challenges. Their extensive experience in managing multi-million pound marine and offshore projects has provided them with deep insights into what works and what doesn’t. “Our firsthand experience in project delivery highlighted the critical importance of high-quality engineering resources,” Martin notes.

Richard shared, “When you enter the industry, you quickly realise the vast scale of these projects and the intricate interconnectedness of every component. I wouldn’t say it’s an addiction, but it truly is the pinnacle of engineering in my view. Coordinating multiple interfaces with various companies and different types of equipment, all while managing tight deadlines, is about as challenging as it gets.

Ward continues, “That kind of challenge is incredibly appealing. Our combined experiences in this industry, coupled with a deep understanding of its flaws and areas for improvement, are what spurred us to establish our own venture.”

An Ambitious Team with a Clear Vision 

Describing their company as “a small startup with big ambitions,” the duo combines their collective industry experience to strive for engineering excellence. “Our vision is to provide superior solutions for companies looking to flexibly scale their engineering teams,” says Richard. Their nimble operating model and commitment to high standards position them uniquely in the marketplace. 

Client-Centric Approach 

Martin and Richard underscore the importance of understanding their clients’ needs and aligning their services accordingly. Through precise scope definitions and real-time monitoring, they ensure that the client’s interests are at the forefront of every project. “We aim to relieve our clients of the burden of constant supervision and provide them with transparent, reliable and accurate information,” Martin explains. 

Conclusion: Engineering the Future 

Through dialogues that capture the essence of pioneering minds like Martin Reynolds and Richard Ward, Reach Further Online aims to illuminate the compelling stories driving the engineering sector forward. These insightful conversations reveal the depth of expertise and vision required to navigate and shape the ever-evolving engineering landscape. As we continue to highlight these influential voices, it becomes clear that progress and innovation within the field are driven by the dedication and ingenuity of engineers like Martin and Richard. Their journey, which incorporates elements of resilience, innovation, and a relentless pursuit of excellence, serves as a beacon for aspiring engineers. 

Stay with us as we continue to bring you more stories from the extraordinary intellects propelling the engineering sector onwards. 

Key Takeaways

1. Background and Inspiration

– Martin Reynolds’ early fascination with making things and an aspiration to become a pilot eventually led him to engineering. – Richard Ward’s journey began with a degree in physics, which later pivoted to apply his skills to engineering challenges. 

2. Professional Journey

– Martin worked his way up from design engineer roles to managerial positions with an emphasis on improving engineering efficiencies. – Richard transitioned through various roles before finding his niche in the marine and offshore industry. 

3. Establishment of Company

– Martin and Richard co-founded their engineering venture to address inefficiencies and provide flexible, high-quality engineering resources. – Their unique operating model offers clients the flexibility to adjust project scopes seamlessly. 

4. Commitment to Efficiency

– Adopting a process-driven approach ensures every hour spent is productive and efficient. – Their real-time client portal provides transparency and ease of project monitoring. 

5. Client-Centric Vision

– A focus on clarity and precision in scope definitions sets the stage for successful project execution. – Their company aims to relieve clients of supervision burdens while ensuring high standards of work. 

Through such engaging discussions, Reach Further Online continues to delve into the narratives that shape and define the field of engineering. This ongoing collective exploration paints a comprehensive picture of the industry’s dynamic nature, driven by engineers’ dedication and innovative spirit. Martin Reynolds and Richard Ward exemplify this through their career journeys and the establishment of their forward-thinking business, inspiring others within the sector.

Pioneering Perspectives: Issue 3

Pioneering Perspectives: Issue 3

Conversations at the Cutting Edge of Engineering

Guest: Mike Watchorn

Embarking on a quest to spotlight Mike alongside a cadre of equally brilliant engineers through a series of insightful dialogues, Reach Further Online traces its lineage back to a heritage deeply entwined within the engineering realm, a commitment nurtured across a spectrum exceeding ten fruitful years. Our experience with this sector has shown us that one thing is constant, change. There is both a personal interest and a business need to remain in lockstep with the ever-evolving industry because, in the dynamic world of engineering, change is the only constant, driving us towards innovations that redefine our reality and underscore the essence of progress. There is always more to learn, and what better way to do this than with first-hand accounts emanating directly from the core of this vibrant industry – the engineers themselves. It is within their everyday hurdles, ground-breaking solutions, and forward-thinking visions that the domain of engineering sees continuous metamorphosis and becomes a source of inspiration.

In our constant quest for expansion and knowledge, we acknowledge the treasure trove of wisdom to be unearthed from these inspiring professionals who daily chart their course through the complex seas of engineering. Our ambition lies in assembling and deciphering data, equipping us to identify trends and furnish insights of a calibre that might remain elusive to engineers immersed within their specialities. We warmly extend an invitation to engineers stimulated by our revelations or those eager to share their distinctive insights in future dialogues to join forces with us. In undertaking this collective exploration and enlightenment, we aim to paint a comprehensive picture of the ever-evolving engineering world.

As we continue our journey, stay tuned because Reach Further Online is on a mission to illuminate the extraordinary intellects propelling the engineering sector onwards.

Insights from Mike Watchorn – A feature presented by Reach Further Online

Engineering a Legacy: Mike Watchorn’s Ascent from Rural Roots to Industry Vanguard 

From the rustic charm of Rutland’s farmlands to the sharp, cutting edge of modern engineering, Mike Watchorn’s journey encapsulates a life transformed by ambition, ingenuity, and relentless pursuit of improvement. In this detailed feature, Reach Further Online explores how Mike’s roots in a farming lifestyle laid the groundwork for his ascendance into engineering excellence, and how he continues to influence and redefine the industry’s landscape today. 

The Formative Years 

Born into a family deeply embedded in agriculture, Mike’s early years were dominated by the cycles of planting and harvest. His parents, understanding the limits and rigours of farm life, made the decision to enrol him in boarding school at Oakham.

Reflecting on those years, Mike notes, “Making the transition was tough; I really missed home. That feeling hung over me until I found sport. I started swimming competitively and playing Water polo, and it was transformative. The discipline and resilience I developed in the pool have stayed with me, helping me navigate challenges throughout my life.” 

Mike’s evolution through school, marked by his emergence as head boy, was only the beginning of a burgeoning leadership saga—one that would later define his professional ethos. 

Agricultural Engineering and the Pivot to a New Path 

Universally, the leap from academic theory to practical application represents a daunting transition for many undergraduates, but for Mike, the move was almost second nature. His choice to attend Newcastle for agricultural engineering was driven by a blend of familial influence and personal interest. It was here that he began melding the tactile knowledge from farm mechanics with structured engineering principles. “There’s a rhythm to engineering, similar to farming, but it’s punctuated by bursts of rigorous innovation—something that truly resonated with me,” Mike explains. 

Halfway through his degree, a critical reflection on the volatility of farm life and the potential of a career in engineering led Mike to a decisive crossroad. “Around my second year, I realised I was really enjoying engineering. My brother and I had been building a lot of farm equipment ourselves, and I loved it. Simon, my brother, had studied agriculture, so I went into agricultural engineering, thinking I’d bring that back to the farm. I’ve always loved farm work.”

Opting out of a return to farming, Mike instead envisioned a future where his passion for engineering could flourish. This change was not without its difficulties, as it necessitated a departure from expected family roles and into relatively uncharted professional waters. 

Real-World Applications and Building a Career 

While in his third year at university, Mike’s budding career faced its baptism by fire through his early work with a well-known North East engineering company, where practical engineering applications became his daily reality. The job combined his familiarity with heavy machinery—a skill borrowed from his farming days—with detailed engineering tasks. This blend of old and new knowledge vectors empowered him to stand out, making tangible impacts early in his tenure. 

“When I completed my final year, I looked for an engineering job, but there weren’t opportunities due to a downturn. So, I secured funding to pursue an MPhil in Rotary Shear cutting of grass. Partway through, one of my contacts reached out, his business needed engineers for new work they had secured. I was halfway through my MPhil, with most of the field experiment work underway. We struck a deal: I would complete my fieldwork and data collection, then write up my thesis while working. I found writing a research thesis whilst starting a new job and career extremely hard. After a few months of little or no progress and with my first subsea cable plough project coming towards its first use, I actually finished the draft of my thesis while I was offshore using the downtime caused by bad weather.”

Career Advancement and Mentorship 

Mike then discussed the early part of this transition, saying, “I started as their seventh employee, early into the company’s development, and grew along with them. Even though I had experience designing and building machines from university and knew how to build and operate farm machines working there was a whole new level. I was fortunate to have Tim Grinstead as my technical director and mentor.”

“Living in the same village, Tim and his wife, became like an elder brother and sister to my wife and I.  They would often help us by taking our daughter for walks, giving us a much-needed break; this closeness made me incredibly lucky not just to have Tim as a brilliant boss, but also as a close family friend.”

Learning Through Challenge

Mike shared that Tim was an exceptional engineer and an even more impressive educator because he never just handed out answers. Instead, he encouraged a deep learning environment by allowing Mike (and other engineers) to confront challenges head-on. Watchorn recalled an instance where his initial attempt at a hand-drawn project was thrown out several times under Tim’s guidance, forcing him to start from scratch repeatedly. This approach, though tough, turned into a significant learning experience that profoundly shaped his professional skills.

Tim realised the importance of efficiently transferring cable ploughs from ships to the seabed and designed a wide-angle A-frame to facilitate this. Mike then built on this design by making a larger version, starting with a 25-ton A-frame after the initial 15-ton model, and eventually designed and built over 40 A-frames over years from 8-tonne to 500-tonne SWL for a wide range of vehicles and seabed structure handling.

Business Development and Innovations 

“I was responsible for selling and designing the handling systems for our products while my colleague handled the main sales of the subsea vehicles. It felt a bit like running a small business within the larger organisation.” He also shared how his interest in business developed: “Growing up on a farm, you’re always close to business discussions, they’re even happening at the kitchen table, which sparked my interest from a young age, though I didn’t really understand it, I knew I wanted to know more about the processes of business,” Mike explained.

Reflecting on the next steps in his career, Mike added, “After gaining practical business experience over the years, in 1998, I joined forces with some of my colleagues and we started our own engineering business for reasons that are quite complex.”

Emerging Challenges and Market Changes

Mike recounted the challenging yet invigorating journey the team undertook to become a presence in the industry. He remarked, “The industry had been under the grip of a monopolistic supplier for 15 years and deeply felt the effects of that dominance. There was a palpable demand for competition, and they really encouraged us to step up.” 

With enthusiasm, he explained their strategic move, “We developed new cable ploughs and revamped our A-frames. It was an energising time as we responded to the industry’s call for innovation.”

Strategic Marketing and Adaptation 

Mike highlighted the pivotal role of their marketing strategy during this period, noting, “We were fortunate enough to have a marketing genius among us. He crafted an external view of us as a much larger entity than we actually were. His expertise gave us the springboard we needed to grow.”

Watchorn also touched on the challenges they faced when the market landscape drastically changed, saying, “The dot-com bubble burst in 2002 was a tough period. Many of our clients went bankrupt, and we were left with significant assets that almost took us down. But, we didn’t give up.” Mike concluded with a note of resilience and optimism, “We managed to transition into offshore renewables, a sector I had always been interested in, which opened new doors for us and provided a pathway forward.”

Diversification and Growth

“We got involved in projects like tidal stream power generation and installation systems for wind turbines, along with access systems, and these ventures provided us three years of stability while the offshore industry reorganised itself. Following that, we expanded into the oil and gas installation sector with large pipeline systems, which led to significant growth.”

Mike shared, “We sold the company in its 11th year, to a larger industry organisation where I remained for another 12 years before taking voluntary redundancy, as I had become the last of the original team.”

Consultancy and Work-Life Balance

In discussing his career trajectory, Mike delved into the origins and evolution of his consultancy practice after he left. He explained, “Initially, I planned to start my own business for ad hoc consultancy, which led to the creation of Fresh Eyes Engineering. However, life had other plans.” He shared how his network reached out, leading him to an unexpected split schedule, “I ended up working three days a week for one company after they approached me, and then two days for another company when they offered me some testing work.”

This initially makeshift arrangement proved stable, though it later adjusted to a less demanding schedule. “Eventually, this arrangement shifted to a 3-1 split as projects slowed down, and I’ve found the balance to be quite effective,” Mike explained, reflecting on the flexibility and balance he has maintained in this chapter of his career.

Today’s Challenges and Philosophical Insights

We asked Mike how he maintains focus while managing multiple roles or projects. Detailing his compartmentalisation strategy, he shared, “I use exercise. I do a spinning session every week. I push myself hard to clear my mind completely. This helps me put aside the tasks from the first part of the week, ensuring that by Thursday morning, I’m ready to resume where I left off the previous Thursday without any overlap. It’s like putting down one folder and picking up another without letting them bleed into each other. I’m quite strict about it, and it’s been working quite well.”

When talking about the transition from managing a team to resuming his hands-on engineering duties, Mike expressed, “It took some getting used to, especially with the first major project requiring me to develop detailed test plans and manuals for a sophisticated system over almost two years. Ultimately, it’s about addressing the next challenge and keep moving forward.”

Mike discussed his career approach and his self-perception in the field of engineering, emphasising his broad expertise rather than deep specialisation. “I’ve always been a generalist,” he stated. “I’m not a super knowledgeable stress person. I’m not a super knowledgeable hydraulics person. I’m a typical farmer. I know a bit about a lot of things, and I’m quite confident.” He attributes his broad range of knowledge and self-assurance as the forces driving his willingness to embrace new challenges. “And that confidence has allowed me to try things,” he explained.

Mike emphasises his practical approach of meticulously documenting his progress and reflections, likening it to leaving “tracks in the snow.” He has always kept detailed, handwritten notes to facilitate future reviews that challenge his previous thoughts and assess whether his perspectives or solutions have evolved correctly. This practice, he suggests, helps navigate the unreliability of memory and provides a clear, unchanging record of the journey an idea takes as it evolves, encouraging regular revisitation and introspective questioning to further development and clarity.

“Engineering demands more than just theoretical knowledge. It requires a willingness to adapt, to continuously learn, and to fundamentally understand the evolving challenges of our world.”

When discussing leadership, Watchorn states “True leadership is tested and revealed not during times of calm, but in moments of crisis. It’s easy to lead when situations are favourable, but the real measure of a leader emerges when things start to fall apart. Observing how leaders handle extreme challenges—how they react and guide their teams through adversity—is where valuable lessons are learned. A leader who demonstrates resilience, decisiveness, and the ability to inspire confidence under duress is worth emulating. Their actions in these scenarios are indicative of genuine leadership capabilities.”

Leadership Insights and Personal Growth

During our conversation, Mike emphasised a pivotal lesson in leadership: the importance of sometimes scaling back one’s own force to amplify the strength of the team. “If you’re too dominant,” Mike explained, “the team might rely too heavily on you, limiting their own potential. But, if you can inspire each of your team members to contribute strongly, the collective output is significantly greater.” He admitted that understanding this dynamic and its effect on productivity took him a considerable amount of time to master.

As a respected voice in the engineering community, Watchorn talks about his journey with a mix of pride and humility. He credits his partner, Caroline, for her integral role in his life and career, highlighting her as a pillar of support and a key factor in his personal and professional growth. He emphasises that Caroline’s unwavering support has not only helped him stay grounded but also propelled them to continually support each other in achieving their individual and collective goals. Their partnership is marked by mutual encouragement and collaboration, creating a solid foundation from which both can thrive.

Mike also shared how a severe unrelated health scare reshaped his perspective, stating, “I was hit with a tough viral infection, not related to work, but the recovery time allowed me to deeply reflect and grow. Though tough on my family and isolating for me, it became a period of significant personal learning. It changed me, making me stronger and continuously influences my life.” 

His ongoing work, particularly in the realm of sustainable engineering practices, is not just a professional duty but a personal crusade to ensure that the engineering solutions of today do not become the environmental dilemmas of tomorrow. 

Reflecting and Looking Forward 

Mike expressed deep emotional fulfilment from his business achievements and their lasting impact. He recounted, “Starting and growing a company with a team of 230 at its peak, right out of the northeast of the UK, and seeing the incredible things we achieved together fills me with a deep pride. Knowing that many from our team went on to start their own ventures, thriving in the very ecosystem we nurtured, amplifies that pride even more.” He added, “Seeing a piece of equipment I designed decades ago, still performing its job, is sort of like watching my own child succeed in the world. It’s an unbelievable feeling that connects deeply to the heart of who I am.”

Mike Watchorn’s story is a vibrant narrative, rich with the colours of personal growth, professional challenges, and unwavering commitment to improvement. For those tracing the pathways of their own careers, his journey from the fields of Rutland to the sharp forefront of engineering innovation offers both inspiration and a blueprint for cultivating success through adaptability and ethical commitment.

Advocacy for Continuous Learning 

Beyond his daily responsibilities, Mike has become an avid advocate for continuous professional development. He champions the cause of lifelong learning as an essential component of engineering success. “Our industry is ever-evolving with rapid advancements in technology and methodologies. Staying updated through continuous learning isn’t just beneficial; it’s absolutely crucial to staying relevant,” Mike comments. 

This advocacy is born from his own experiences, where shifting from a potential life in agriculture to an accomplished career in engineering required not just skill and knowledge but an ongoing commitment to education and adaptability. 

Mentorship and Giving Back 

Understanding the opportunities that his unique path has afforded him, Mike is deeply involved in mentoring young engineers and students. He sees this as an opportunity to give back to the community that shaped him and to develop the next generation of engineers who will continue to push the boundaries of what is possible. “Mentorship,” Mike asserts, “is about lighting a path for others just as much as it is a chance to reflect on one’s own journey and growth.” 

Through his mentoring efforts, Mike not only shares technical knowledge but also imparts lessons on the soft skills essential for career growth, such as leadership, communication, and strategic thinking. 

The Future of Engineering 

Looking ahead, Mike is optimistic about the role of engineering in solving some of the world’s most pressing problems. He is particularly enthusiastic about the potential for green technologies and sustainable practices to revolutionise industries not just from an environmental standpoint but also economically and socially. 

According to Mike, “Engineering is not just about fixing problems. It’s about foreseeing challenges and pre-emptively crafting solutions that are sustainable and beneficial for society as a whole.” His vision for the future involves a synergy between technological advancement and sustainable development, advocating for projects that balance innovation with environmental stewardship. 

Personal Reflections and Final Words 

In a reflective mood, Mike looks back at his unexpected but fulfilling path from the fields of Rutland to global engineering stages. He emphasises that his success can be attributed to a blend of curiosity, hard work, and the courage to venture beyond known boundaries.

“If you’re just starting out in your career, whether it’s in engineering or anything else, remember that change is a given, but growth is a choice. Staying open-minded and being ready to learn will help you navigate both.” 

In Conclusion 

Mike Watchorn’s story, rich with insights and lessons, continues to inspire not just budding engineers but anyone seeking to navigate the complexities of modern career landscapes. As Reach Further Online delves into the narratives that shape our tomorrow, Mike’s journey firmly reminds us of the profound impact that lifelong learning, resilience, and proactive adaptation can have on our personal and professional lives. Stay tuned as we continue to explore and share more stories of remarkable individuals who are not just reaching further but also paving new paths for others to follow.

Key Takeaways

Early Challenges Shape Future Leaders

Mike’s initial struggles with homesickness at boarding school and the discipline he learned through swimming played a pivotal role in shaping his resilience and leadership qualities.

Turning Points Can Redefine Careers

The decision to shift from agriculture to engineering was a significant turning point for Mike. It highlights how critical moments of choice can redefine an individual’s career path, steering it toward unforeseen opportunities. 

Practical Experience Complements Academic Learning

Mike’s transition from theoretical studies in agricultural engineering at Newcastle to practical applications highlights the importance of hands-on experience in complementing academic learning, enhancing both understanding and employability. 

Continuous Learning Is Crucial

Mike’s ongoing commitment to education, both formal and informal, through an MPhil program and continuous professional development, demonstrates the necessity of lifelong learning in staying relevant and innovative in one’s field. 

Adaptability Is Key to Long-Term Success

Mike’s career journey exemplifies the importance of adaptability. His ability to pivot from expected family roles, embrace new professional opportunities, and continuously update his skills was crucial to his success. 

Mentorship Enriches the Mentor and Mentee

Through his mentoring efforts, Mike not only contributes to the growth of future engineers but also enriches his own understanding and personal growth, proving that mentorship is mutually beneficial. 

Vision for Future Integrations

Mike’s optimistic outlook on integrating technology with sustainable practices reflects a forward-thinking vision for engineering. His focus on creating solutions that are environmentally sustainable and socially beneficial sets a template for future innovations. 

Personal Philosophies Drive Professional Excellence

Mike’s reflections on his journey highlight the importance of personal philosophies such as curiosity, hard work, and embracing change. These traits not only guided his professional journey but also enriched his personal life.

Pioneering Perspectives: Issue 2

Pioneering Perspectives: Issue 2

Pioneering Perspectives 1

Conversations at the Cutting Edge of Engineering

Guests: Ben Wilkes, John Carr, and Keith Lawson at Metrik Systems  

Embarking on a quest to spotlight Ben, Keith and John alongside a cadre of equally brilliant engineers through a series of insightful “Pioneering Perspectives” dialogues, Reach Further Online traces its lineage back to a heritage deeply entwined within the engineering realm, a commitment nurtured across a spectrum exceeding ten fruitful years. Our experience with this sector has shown us that one thing is constant, change. There is both a personal interest and a business need to remain in lockstep with the ever-evolving industry because, in the dynamic world of engineering, change is the only constant, driving us towards innovations that redefine our reality and underscore the essence of progress. There is always more to learn, and what better way to do this than with first-hand accounts emanating directly from the core of this vibrant industry – the engineers themselves. It is within their everyday hurdles, ground-breaking solutions, and forward-thinking visions that the domain of engineering sees continuous metamorphosis and becomes a source of inspiration.

In our constant quest for expansion and knowledge, we acknowledge the treasure trove of wisdom to be unearthed from these inspiring professionals who daily chart their course through the complex seas of engineering. Our ambition lies in assembling and deciphering data, equipping us to identify trends and furnish insights of a calibre that might remain elusive to engineers immersed within their specialties. We warmly extend an invitation to engineers stimulated by our revelations or those eager to share their distinctive insights in future dialogues to join forces with us. In undertaking this collective exploration and enlightenment, we aim to paint a comprehensive picture of the ever-evolving engineering world.

Join us at Reach Further Online as we highlight the extraordinary intellects driving the engineering sector forward. Discover insightful “Pioneering Perspectives” from the minds shaping our technological future.

Insights from Metrik Systems – A feature presented by Reach Further Online 

Metrik Systems specialises in providing comprehensive control system solutions, leveraging decades of experience across various industries to offer support throughout the entire product lifecycle. The company offers a blend of services including design, upgrades, through-life support, and obsolescence management, employing a multidisciplinary team proficient in areas such as software engineering, electrical design, and embedded systems. Based in Northeast England, Metrik Systems is dedicated to ensuring optimal functionality and efficiency of client systems, from initial design and build through consultancy, system upgrades, and bespoke solutions, focusing on quality and technical excellence.

Pioneering Perspectives – From Lego to Leadership: Insights from Ben Wilkes’ Engineering Odyssey

Navigating the complex world of engineering and technology, Ben Wilkes, the Managing Director at Metrik Systems, embodies strategic leadership and innovation. His ascent from a young boy captivated by mechanical puzzles to the leader of a forward-thinking engineering firm highlights his personal development and his acute understanding of industry trends.

When asked about his roots in engineering, Ben’s reflections reveal a deeply ingrained passion for problem-solving, stirred early by hours spent dismantling toys and constructing Lego structures. Initially drawn to architecture, his focus shifted towards engineering during poignant discussions with his father about technological advancements, particularly the emerging importance of Remote Operated Vehicles (ROVs) in subsea environments. 

A Pivot Toward Engineering: Influences and Decisions

Ben credits his father, a veteran in subsea diving technology, as the catalyst for his career in engineering. “It was actually my dad who nudged me towards engineering. He always believed that ROVs were the future”, Ben shared. 

His search for a pathway into engineering led Ben unexpectedly to the aerospace sector. “I was looking for something related to ROVs locally but ended up in aircraft engineering,” he explained, amused. “My dad made a joke that it was sort of the same, but in the sky. As it turns out, he wasn’t far off! The foundational technologies and thought processes between aerospace and subsea systems, like radar and sonar, overlap significantly so I found it easy to move into the subsea world.” 

Ben’s versatility shone as he transitioned from studying aircraft electronics to specialising in subsea systems. However, before the move, the 2009 financial crisis severely tested his mettle, leading to a gruelling year-long job hunt. “After university, I spent about 12 months looking for work—it was tough”, he recalled. His persistence was rewarded when he secured a position as a control engineer at a local company, where he worked for nearly a year.

“On my commute, I used to drive past an engineering company daily, curious about their work. When I discovered they specialised in ROVs, I couldn’t believe it — the exact area my father had always said would be pivotal.” 

Professional Growth and International Exposure

Joining that business marked a significant turning point in Ben’s career. He started in a junior role and quickly progressed to a position with a stronger focus on software development. “The years I spent at that company provided me with extensive international exposure and deep insights into the operational challenges and equipment usage under varying conditions.”

Throughout his seven-year tenure focused primarily on software engineering, followed by a significant period working offshore, Ben demonstrated not just skill and dedication but a rare kind of courage. 

What distinguishes Ben, is his unyielding commitment to the ethos of quality. In the fast-paced engineering sector, he consistently prioritises excellence, guiding his ethos with the principle: “Ultimately, you want the company you work for to earn a reputable name, and in my view, you need to take your role in achieving that very seriously.” Ben’s approach to voicing his critiques, often directly to directors, exemplifies his proactive and distinctive style, which is rare in the corporate realm. His relentless pursuit of excellence not only marks him as a leader but also enhances the stature of the organisations he serves.

Broadening Horizons and Founding Metrik Systems

“I’ve never been content with just watching the clock until 5; I’m driven by a desire for authentic, impactful engineering. For me, it’s not about merely appeasing the right people or spinning a project with clever marketing—I crave something more substantial. Driven by this desire, I moved across the globe to Australia, where I did a little traveling before joining an established, small control systems business. It was a valuable experience, but ultimately, I felt the pull to return to the UK.” 

When back on British soil, Ben found himself in a role similar to his previous position. He said, “As a control systems engineer, it’s easy to get pigeonholed because the business has specific needs, but I wanted more. I decided to broaden my horizons and moved into project management to gain commercial exposure.” 

“My project management journey took me to a company in Aberdeen. After an initial learning phase, the role became fully remote. Seeking a more collaborative environment, I joined a different, more local company focused on operating ultra-deep-sea ROVs. Here, I managed assets and prepared subsea equipment for projects, acquiring another layer of skills in a familiar yet new context, which was quite exciting.” 

While at this company, Ben was asked to take on more of an engineering role.  Recognising a growing demand for engineering work, Wilkes started contracting and after few months of this, he reached out to Keith Lawson to help manage the increasing workload. As their collaborative efforts continued to grow, they decided to take the leap and start their own business, Metrik Systems, together. 

The Joy of Problem-Solving

“It’s problem-solving I enjoy; I don’t actually think it has to be an engineering problem”, Wilkes shares. This perspective is crucial for Metrik, illustrating that engineering isn’t just about technical knowledge—it’s equally about strategic thinking and problem-solving at all levels. 

Ben’s journey exemplifies his positive mindset, proactive approach, and his readiness to challenge conventional thinking. His career highlights the interplay between different engineering disciplines and stresses the importance mentorship, courage, flexibility, and foresight in shaping one’s professional path.

Strategic Leadership at Metrik Systems

Today, at Metrik Systems, Ben combines his profound engineering knowledge with sharp business instinct to address the industry’s complex challenges. He draws an interesting parallel between solving engineering problems and strategic business decision-making. “Engineering is fundamentally about solutions,” Ben explains. “It’s not merely building or fixing; it’s about anticipating issues and tackling them proactively, much like strategic business management where foresight and proactive problem-solving are crucial.” 

Ben emphasises the importance of adaptability and foresight in today’s rapidly changing landscape, where digital transformation is challenging traditional engineering methods. Under his leadership, Metrik Systems has embraced a philosophy of continuous innovation, which he believes is essential for staying relevant in a swiftly evolving field. “Stagnation is the greatest threat in our line of work. We must continually evolve, incorporate new technologies, and rethink old methods. It’s about staying one step ahead of the curve.”

Guidance for Future Engineers

When asked about the advice he would give to young engineers entering the field, Ben stressed the importance of understanding and respecting that the business, management, and other engineers all have their unique goals. He recommended strategically aligning your objectives with theirs to promote shared success. 

Ben has noticed a significant skills gap in control systems engineering, noting, “There’s a mechanical engineering degree, but no specific training course for what we do in control systems. Most people come from an electrical or electronic background and just fall into this role.” He expressed a keen interest in working with universities to bridge this gap, adding, “I’d like to collaborate with charities and universities to create training that truly prepares engineers for our field.”

Additionally, Ben offered insights on career mobility, advising young professionals not to see moving around as a negative. During his career, he has transitioned through various sectors within engineering, each shift bringing new challenges and learnings that added strings to his bow. He suggested a typical tenure of two to four years per role, explaining that within this period, you often learn all you need from that specific environment. This mobility, he believes, is crucial for broadening one’s skill set and advancing in the field. 

Ben also highlighted the value of seizing opportunities. He encouraged embracing the chance to work internationally if it arises, as such experiences can significantly enrich one’s perspective and skills. Moreover, he assured that returning to a previous role is always an option, as long as relationships with former employers are maintained positively. 

Wilkes’ experience represents the essence of modern engineering—rooted in traditional skills yet dynamically pivoting towards the future through innovative and integrated leadership. 

Pioneering Perspectives – Thinking Differently: John Carr’s Creative Approach

John Carr, senior engineer, provides a compelling narrative not simply of his own development but of his perspective on the evolving world of engineering. Known for his creative, agile approach, John offers invaluable insights for both established engineers and newcomers to the field. 

“Engineering, to me, is about constant learning and adjustment”, John proclaims, as he reflects on his journey from a curious child excited by a pneumatic Lego set to becoming an established figure in electronic and electrical engineering. His ethos of perpetual growth underscores much of his advice to aspiring engineers. “Stay curious”, he says, emphasising the importance of retaining a passion for discovery, a quality that drew him to the field. “That fascination with how things work will drive you to not only understand, but also innovate within your speciality.”

For those considering a future in engineering, John discusses the importance of flexibility. His own career trajectory, transitioning from electronic engineering to technical roles in theatre and eventually to a key position at Metrik Systems, exemplifies this. “The engineering landscape is dynamic”, John notes. “What you start out doing might evolve tremendously over the course of your career, driven by technological advancements, personal interests, or even global needs.”

“Bringing engineering into creative spaces opened up avenues I hadn’t even considered as a student. It’s about using your transferable skills in unexpected ways to find solutions that enhance both functionality and aesthetic”, John explains. 

He stated, “Engineering is rarely a solitary endeavour. It’s essential to effectively communicate and collaborate with diverse individuals across various levels of a project.” 

Looking forward, John is particularly excited about the potential for green technologies and sustainable practices within engineering. “There’s a significant shift towards sustainability in engineering. We’re not only designing but also redesigning processes to make them more environmentally friendly”, he shares. John is confident that newer generations are particularly well-prepared to embrace and further advance the shift toward eco-conscious engineering practices.

Pioneering Perspectives – Practical Paths in Engineering Education: Lessons from Keith Lawson

Keith Lawson’s evolution from young hobbyist experimenting with home appliances to exceptional engineer in electronics and software embodies a treasure trove of knowledge vital for both aspiring and experienced engineers.

Keith’s early fascination with how things worked was supported by tangible experiences, such as observing his father fix household appliances, nurturing a mindset geared towards understanding and improving mechanical systems. 

Choosing a path that balanced both academic rigor and practical relevance, Keith opted for a BTEC in electrical and electronics engineering. He explains his decision, saying, “I didn’t really fancy doing A-levels because I wanted something more vocational”, a sentiment that echoes his preference for applied learning over theoretical studies. 

The year in industry, a component of his degree program, further solidified his practical skills. “That year was probably the best thing I did, academically”, Keith states, describing the unmatched value of real-world experience in his educational journey. This period not only allowed him to apply classroom theories but also to truly understand the broader implications of his work. 

Keith’s career reflects a seamless integration of electronics and software, where he has developed significant expertise. Despite his extensive involvement in software, his foundation in electronics remains integral. “I do electronics and software, but mainly software”, he clarifies. This dual expertise illustrates the increasingly interdisciplinary nature of modern engineering problems and the necessity for a versatile skill set. 

Considering the shifts in technology from his early days tinkering with spectrum computers and Commodore 64s to the complex systems of today, Keith notes, “It’s a different era now, technology has advanced so much but the excitement of being involved in the industry has always been there.” 

For aspiring engineers, Keith shines a light on the importance of embracing practical experiences and the benefits of learning in a real-world context. “For me, I don’t naturally enjoy doing exams and studying. I’m more hands-on”, he explains, suggesting that there are viable alternatives for those who may not thrive under traditional educational pathways into engineering.

Lawson’s insights champion experiential learning and adaptability in engineering. His practical wisdom serves as an inspiration and guide for those looking to make a meaningful impact in the ever-evolving world of engineering, reinforcing the idea that the best learning often occurs not in lecture halls, but in real-world scenarios.

Collective Insights: What Metrik Systems Teaches Us About Modern Engineering 

Adaptability in a Fast-Paced World 

Each account from the team at Metrik describes a universal truth in engineering: adaptability is key. The ability to use transferable skills to pivot—from aircraft to subsea engineering or from electrical engineering to live theatre tech—demonstrates Metrik’s ethos of flexibility and innovation. For aspiring engineers, this highlights the importance of versatility in their skill set. 

Lifelong Learning and Curiosity 

Each narrative in this feature showcases the importance of ongoing learning. The message is clear: a passion for continuous improvement and a curiosity about how things work are fundamental to creating a successful engineering career. For seasoned professionals, this is a reminder that learning never stops, and for newcomers, it’s an invitation to endlessly explore and expand their horizons. 

Mentorship and Guidance 

Guidance from experienced mentors played a crucial role for these talented engineers. The importance of seeking, heeding, and offering advice cannot be overstated. For Metrik, developing a culture where knowledge is shared freely contributes greatly to individual growth and collective success.

Community Engagement and Education 

One of Metrik’s focus areas is education and community engagement, encouraging an environment where the next generation of engineers can thrive. Ben Wilkes’s approach highlights how engineering intersects with every facet of society—education, economics, and ecology—showing that it is not an isolated field but deeply integrated into various societal dimensions. 

Sustainability in Engineering 

Noteworthy is Metrik’s emphasis on sustainability—a crucial aspect in modern engineering. Their projects are evaluated not only for completion and functionality but also for how they contribute to a global ecosystem aimed at reducing carbon footprints and enhancing quality of life, ensuring that systems are as environmentally considerate as they are effective in operation.

Engineering for the Future: Navigating Challenges with Innovation and Resilience 

As Metrik Systems continually adapts to new challenges and technologies, its team’s capacity for innovation and resilience become increasingly evident. This synthesis of diverse backgrounds and skills creates a robust platform for tackling a variety of engineering problems. For those standing at the threshold of an engineering career, Metrik’s stories offer a roadmap: embrace curiosity, seek diverse experiences, and remember that engineering is as much about people and problems as it is about numbers and machines. 

Shaping Tomorrow: Community Influence and Broader Impacts 

Metrik’s commitment to innovation also focuses on its broader societal impact, tying personal passions and business pursuits to collective and sustainable solutions. The universal principles that the team adhere to resonate with the company’s broader mission to implement engineering solutions that are not only effective but also environmentally sustainable and socially responsible. This layered approach ensures that their solutions aren’t just technically sound, but also benevolent in intent and widespread in impact.

Conclusion 

The experiences of Ben, John, and Keith convey a compelling message to the engineering community: whether one is just starting out or forging new paths in the field, the principles of adaptability, continuous learning, and community engagement are essential for achieving lasting success and making a significant impact. In this dynamic field, every problem solved contributes to a larger narrative of progress and purpose, ensuring that the role of engineers remains not only relevant but essential in shaping our world.

Key Takeaways 

For the Aspiring Engineer: Curiosity is Your Foundation 

Drawing inspiration from Metrik’s team, aspiring engineers should cultivate a deep-seated curiosity about how things work. This curiosity drives innovation and learning, as seen in the exploration of diverse fields each of the team have delved into, enabling them to cross-pollinate ideas and create multifaceted solutions that transcend traditional boundaries and enhance overall system functionality. Furthermore, adopting a hands-on approach to learning, can significantly enhance understanding and skill. 

For the Seasoned Professional: Your Experience Is a Springboard for Innovation 

For experienced engineers, your journey so far is invaluable. However, embracing new technologies, methods, and even fields can lead to surprising discoveries and innovations. Ben’s seamless movement across different sectors of engineering and John’s foray into theatrical production engineering showcase how diverse experiences can invigorate your professional life. 

Collective Growth: Sharing Knowledge Enhances Community Wisdom 

Both new and experienced engineers benefit from a community-oriented position, where knowledge sharing is central. This synergy not only builds a stronger professional community but also propels collective progress.

Pioneering Perspectives: Issue 1

Pioneering Perspectives: Issue 1

Pioneering Perspectives

Conversations at the Cutting Edge of Engineering

Guest: Andrew Gething, Lead Design Engineer

Embarking on a quest to spotlight Andrew Gething alongside a cadre of equally brilliant engineers through a series of insightful dialogues, Reach Further Online traces its lineage back to a heritage deeply entwined within the engineering realm, a commitment nurtured across a spectrum exceeding ten fruitful years. Our experience with this sector has shown us that one thing is constant, change. There is both a personal interest and a business need to remain in lockstep with the ever-evolving industry because, in the dynamic world of engineering, change is the only constant, driving us towards innovations that redefine our reality and underscore the essence of progress. There is always more to learn, and what better way to do this than with first-hand accounts emanating directly from the core of this vibrant industry – the engineers themselves. It is within their everyday hurdles, ground-breaking solutions, and forward-thinking visions that the domain of engineering sees continuous metamorphosis and becomes a source of inspiration.

In our constant quest for expansion and knowledge, we acknowledge the treasure trove of wisdom to be unearthed from these inspiring professionals who daily chart their course through the complex seas of engineering. Our ambition lies in assembling and deciphering data, equipping us to identify trends and furnish insights of a calibre that might remain elusive to engineers immersed within their specialities. We warmly extend an invitation to engineers stimulated by our revelations or those eager to share their distinctive insights in future dialogues to join forces with us. In undertaking this collective exploration and enlightenment, we aim to paint a comprehensive picture of the ever-evolving engineering world.

As we continue our journey, stay tuned because Reach Further Online is on a mission to illuminate the extraordinary intellects propelling the engineering sector onwards. 

Insights and Inspirations from Andrew Gething – A feature presented by Reach Further Online 

Andrew Gething’s journey through the labyrinth of the engineering world is narrative-rich with lessons on resilience, innovation, adaptability, and the spirit of entrepreneurialism.

With a career spanning over two decades across multiple sectors, Andrew’s path serves not only as a testimony to his individual prowess but also lights the way for current and future generations in the engineering field. This piece, delves into the life and achievements of an individual whose contributions extend significantly within the engineering discipline, highlighting Andrew as a shining example of dedication and innovative thinking in engineering. Beginning in 2001 as a lab technician for Electrolux, Andrew embarked on what would become a remarkable journey. His role in assessing the energy efficiency of electric appliances set the stage for a career characterised by a relentless pursuit of knowledge and a penchant for practical application.

“One of the projects I contributed to involved the energy labelling system, which was introduced in 1992. The familiar A, B, C, D, E, F, G ratings seen on washing machines and other appliances were already in use. However, my role focused on an important phase where we reviewed the existing benchmarks and introduced a new set of targets and applications for the labelling system.”

While working, Andrew pursued a Master’s Degree in Automotive and Mechanical Engineering from Newcastle University, seamlessly blending academic pursuits with practical experience—a hallmark of his approach to professional growth.

During his university years, Andrew was deeply involved in the practical side of engineering, dedicating himself to rigorous work schedules, hitting a target every hour, over 12-hour shifts. At that time, he was hands-on in planning tooling swap outs, testing and certifying parts, and ensuring everything was created to meet targets.

In another domain, Andrew played a key role in designing hydraulic test rigs for powertrain testing, showcasing his ability to tackle intricate problems and contribute valuable solutions in engineering. Despite the allure of his diverse experiences, Andrew prefers to be discreet about his contributions to front-end engineering design (FEED) studies that spanned from offshore wind to subsea resources.

This cautious approach highlights not just his versatile engineering expertise but also a thoughtful consideration of the impact and confidentiality of his work. Andrew’s journey in engineering, marked by an insatiable curiosity and a commitment to problem-solving, illustrates his belief in the vast possibilities within the field, even as he navigates its complexities with both enthusiasm and discretion. His resilience was put to the test during the downturn in the oil and gas market and the financial crisis of 2008. These moments, fraught with personal and professional peril, highlighted his tenacity and unwavering spirit. Andrew’s journey through adversity was not solitary; it was cushioned by the solidarity of colleagues and the strength derived from loved ones, underscoring the importance of community in personal and career resilience.

Significantly, Andrew’s participation in a major cable lay project exemplifies his knack for overcoming design and manufacturing challenges through collaborative effort and innovative thinking. It’s in such projects that Andrew’s philosophy comes to the fore: the power of a holistic approach, effective leadership, teamwork, and flexibility to navigate complex engineering challenges.

We asked Andrew, “What advice would you give to your younger self, or young engineers entering the industry today?”

“Surround yourself with good, honest people who aren’t afraid to tell you their true opinion.  Track your own happiness in different situations and feel confident in making changes if something isn’t working.”

“Don’t be afraid to change your path if you’re not happy with the project or people you are working with, no project or company is worth personal stress or discomfort. There are plenty of people out there needing help with their projects and a change of industry, people or projects can help stimulate your passion for the subject of engineering again. We’ve had ‘the fear’ of changing careers or paths hammered into us quite heavily by society.”

Gething continues, “Something they don’t teach you at university is how to deal with and overcome setbacks. They happen to everyone and it’s important to not take it personally.  Avoid tying yourself to one dream.  Be flexible, move with the times and diversify your experiences.  That’s one of the reasons I make my own beer, I want to experiment, I want to taste different things. That’s my plan B. If engineering goes down, I’m going to set up a brewery. I do a bit of farming on the side as well. You always have to have different oars.”

Reflecting on his journey, Andrew holds his early contributions to energy efficiency in high regard. This endeavour not only showcased his ability to drive positive societal change but also attests to the broader impact engineers can have beyond the confines of their direct responsibilities.

We asked, “What do you see as being some of the biggest challenges facing the industry today?”

“I think the biggest criticism I have at the moment of the corporations is they want it done their way and they want you to comply like an internal resource, and follow the procedural path, and their house rules. They will not accept the fact that you can go away and do it differently, bring it back quicker and cheaper because it doesn’t fall within their systems. That’s the most frustrating thing from an engineering side of things. Because everybody does things differently. It would be boring if we all just sat there and solved every problem the same way. There are recommended ways and code, but if everyone designed everything the same way, every single product would be the same, and there would be no innovation. You’re not getting ahead anywhere. In fact, if anything, you’re putting yourself behind because you’re not pushing back against the bureaucracy that’s being forced on the industry. Nobody’s doing that anymore.”

Gething emphasises the value of creativity and the ability to approach problems from unique perspectives, qualities he believes are crucial for innovation and effective design. His observation that modern career trajectories in engineering are becoming increasingly linear and compliance-focused raises concerns about the potential stifling of innovation. He points out that while adherence to codes and regulations, especially concerning safety equipment, is essential, there should be room for creative problem-solving beyond these constraints.

“One of the best people I’ve ever worked for was a guy who never actually set out to be an engineer. He went into music, and then came into engineering. He was good at maths because he was good at music. He wanted to be a musician, and that didn’t go through, so he ended up in engineering. He was very creative, and he would try different things because he had that streak in him. If you want to be good at innovation and a good designer, you need to be creative. And, if you haven’t got a wide breadth of knowledge, you haven’t got that.”

Andrew recounts a particular experience with young engineers, illustrating the challenges of overly complex regulations. During this project, the team struggled to find the required cleanliness level for a hydraulic cylinder in a 17-page technical standard, only to discover it didn’t specify this crucial recommended oil cleanliness information.

Gething highlights that these scenarios often arise from regulatory bodies adopting an overly prescriptive methodology, rather than employing a guidance and allowable stress style approach, which would be more beneficial. This approach tends to prioritise compliance at the expense of practical applicability, inadvertently suppressing the potential for creativity in the engineering process. Such situations highlight the delicate balance between the essential need for regulation and the critical importance of encouraging innovation within the field of engineering.

“Standards should be guiding legislation, not a prescriptive set of rules and methodology, because you stick the same numbers in the same equations and the same geometry you all get the same answer, maybe more allowance for empirical testing is a good approach to allow more research and development, and innovation, and compliance through FAT (factory acceptance test).”

In conclusion, when we inquired about his views on engineers’ interaction with social media, Andrew shared, “Social media is all about stepping out of your comfort zone and embracing risks, but nobody wants to do that. It’s a problem.”

This account, delivered by Reach Further Online, not only charts Andrew Gething’s significant contributions to engineering but also heralds a crucial message for the engineering community. As professionals in a discipline that often grapples with rigid compliance standards, there lies a potent opportunity to cultivate creativity within these frameworks. Gething’s career is a compelling testament to the fact that engineers can, and indeed must, harness compliance as a cornerstone for innovative problem-solving. 

In addressing compliance and creativity, Andrew Gething’s perspective enriches the discourse on engineering practices, offering a valuable blueprint for melding these seemingly opposing forces. His journey serves as an inspirational and instructive narrative for engineers aspiring to transcend traditional boundaries, advocating for a balanced approach that advances the engineering field in compliance with its ethical standards and creative potential. 

Key Takeaways

1. Interdisciplinary Experience Enriches Engineering Insight: Andrew’s journey illustrates the value of an interdisciplinary approach. By traversing different sectors within engineering, he developed a multifaceted skill set that allowed for innovative problem-solving and adaptability. 

2. Continuous Learning is a Career Catalyst: Andrew advocates for ongoing professional development, whether through further education, certification, or engagement with the wider engineering community. This mindset is crucial for keeping pace with the ever-evolving technological landscape. 

3. Resilience is Key to Navigating Career Challenges: Through economic downturns and personal hardships, Andrew demonstrated the criticality of resilience. The capacity to persevere through adversity is a defining trait of successful professionals. 

4. Mentorship and Collaboration Drive Growth: Andrew’s emphasis on mentorship and teamwork highlights the importance of collective effort in the engineering world. Sharing knowledge and experiences not only fosters individual growth but also propels the industry forward. 

5. Engineers have the power to effect societal change: Andrew’s work in energy efficiency highlights the broader impact engineers can have. By focusing on projects that resonate with global challenges, engineers can contribute to a more sustainable and informed world. 

In summary, Andrew Gething’s exemplary career in engineering serves as a beacon for aspiring and established engineers alike. His trajectory, marked by versatility, innovation, and a profound understanding of the socio-technical dimensions of engineering, exemplifies the essence of the profession. 

Through this narrative, Reach Further Online aims to inspire engineering professionals to look beyond traditional paradigms, seeking ways to leverage their skills for broader societal impact. Andrew’s story is a clear reminder that in the rapidly evolving world of engineering, the only constant is the need for adaptability, continuous learning, and a relentless drive to improve the world around us.

Contact Andrew: sales@designdynamics.ltd

Website: https://www.designdynamics.ltd/

Energy Saving Week: From Burnout to Brilliance

Energy Saving Week: From Burnout to Brilliance

Energy Saving Week

It’s Energy Saving Week! While others discuss saving the planet and money, we spotlight a crucial energy source—yours! In entrepreneurship, your energy sustains your business. Picture the demands, tasks drawing from your reserves. You, the business owner, stand as the sole generator, keeping the system running constantly.

Welcome to the bustling home of entrepreneurship, where your energy powers the daily whirlwind. Envision your business as a vibrant household, each task an essential appliance—toaster, dishwasher, blender, fridge—all running 24/7. Occasionally, someone brings a new lamp, seamlessly integrating into your routine. No problem, right?

As the superhero business owner, you guard against chaos. In this changing landscape, your energy shapes the entrepreneurial journey. Preserve your energy for your business to thrive.

Avoid Burnout

Running a business can feel overwhelming; fear of burning out is real. Business heroes, help is available! Even superheroes need a sidekick or a team to thrive. Relinquishing control, especially in the initial stages, is challenging. Embrace letting go for business growth, a preventive measure against burnout.

The Science of Stress

First, let’s talk about the science of the entrepreneurial brain and why it’s important to consider. Chronic stress, the silent energy drain, has been shown to affect the brain. A study in the Journal of Neurology, Neurosurgery & Psychiatry revealed that prolonged exposure to stress can lead to a decrease in grey matter, akin to the strain on your mental resources caused by persistent challenges and pressure.

What is Grey Matter?  

Grey matter refers to the darker tissue of the brain and spinal cord composed primarily of cell bodies, dendrites, and synapses. It is named for its colour, which is a result of the higher density of cell bodies and capillaries compared to white matter. Grey matter is crucial for various functions, including muscle control, sensory perception such as seeing and hearing, memory, emotions, and decision-making. Different regions of the brain contain varying amounts and types of grey matter, contributing to the complexity of brain function.

Learning to let go

Worry about relinquishing control stems from uncertainty. Choose the right people, understand goals, and do research. Short-term pain equals long-term gain.

  • Strategic Delegation: Identify tasks draining energy, outsource, and focus on core strengths. Seek help for streamlined and efficient operations.
  • Accepting Differences: People work differently; recognising complexity empowers openness. Embrace diverse perspectives for new directions and goals.
  • Move Forward with Confidence: Empower your team without relinquishing all control. Stay updated with team progress, creating avenues for insights.

In Conclusion

Your energy plays a vital role in entrepreneurship. Navigate challenges, collaborate, and trust shared efforts. Managing stress, wise delegation, and diverse perspectives lead to sustained well-being, innovation, and achievement. Find the balance between leadership and collaboration for boundless triumphs in your entrepreneurial journey.

A Little Bonus

If Digital Marketing needs attention, explore Reach Further Online’s workshop series. Master essentials at your pace with flexible solutions. Combat the energy drain; we assist in relieving digital marketing work. When you become our client, monthly workshops are complimentary. Dive into this energetic landscape, eliminate unnecessary drains, and cultivate a brilliantly powered business future together. Make wise choices, letting the vibrant energy of your business dreams resonate through every corner of your entrepreneurial domain.

hello@reachfurtheronline.com

Monday, Shmonday: No Blue Here, Uplifting Vibes Only!

Monday, Shmonday: No Blue Here, Uplifting Vibes Only!

Today might be branded as Blue Monday, a supposed concoction of gloom and despair, but here at Reach Further Online, we’re rewriting the script. Instead of succumbing to the notion that today is the most depressing day of the year, let’s use this moment to inspire, uplift and foster a positive change within our teams.

The Myth of Blue Monday

The concept of Blue Monday was born in 2005, courtesy of a press release from Sky Travel. Their formula included various factors, from weather to debt, creating a concoction of negativity that supposedly culminated on this day. However, experts quickly debunked this as nonsensical. After all, how can one measure the immeasurable? Today, we choose to reclaim this day as a canvas for positivity.

Inspiring Mental Health on Social Media

In the fast-paced digital world, social media is more than just a platform for memes and updates. It can be a powerful tool to inspire, connect, and protect mental health within your team. Here are some tips to leverage social media for the well-being of your business family:

Create Private Groups: Establishing private groups on social media platforms can provide a secure space for your team to share, connect, and support each other. It’s a virtual water cooler where conversations go beyond work, fostering a sense of unity.

Emphasise the Importance of Mental Health: Use your platform to reinforce the significance of mental health. Share resources, stories, and tips that empower your team to prioritise their well-being. A healthy team is a productive team.

Humour as a Catalyst: Laughter is a universal language, and humour can be a powerful tool in promoting mental well-being. Share light-hearted content, jokes, and anecdotes that bring a smile to your team’s faces. Sometimes, a good laugh is the best antidote.

Why Mental Health Matters in Technology, Engineering, and Communication

In industries where innovation thrives, mental health is often overlooked. At Reach Further Online, we understand the unique challenges faced by those in the technology, engineering, and communication sectors because these industries are our bread and butter. Our commitment goes beyond services; it’s about supporting the people who drive these industries forward.

Burnout has emerged as a pervasive issue, transcending industries. The State of Burnout in Tech 2022 paints a concerning picture, revealing that 2 in 5 workers are at high risk of burnout. Further, the report highlights a gender disparity, with 46% of female employees reporting high stress compared to 38.2% of their male counterparts. Notably, 56% of IT professionals admit to experiencing burnout once their workday concludes, with 62% feeling physically and emotionally drained.

The Professional Engineering survey conducted on March 9, 2020, exposes alarming stress levels among engineers, with 77.8% acknowledging the frequent stress associated with their work. Over half (53.7%) note that workplace stress adversely affects their mental health and well-being.

What can be done?

In response to these challenges, innovative solutions have emerged, such as Virtuosis Artificial Intelligence SA. Their privacy-focused AI delves into communication insights through voice analysis, offering real-time feedback on mood, anxiety, stress, and burnout risks. By automating measurements and providing actionable tips based on real data, Virtuosis aims to replace self-reports and manual input, offering a proactive approach to mental well-being.

Business owners must recognise that the impact of burnout extends beyond their teams; it affects their own well-being too. The burden is shared, and acknowledging this is the first step towards a healthier workplace. Reach Further Online stands as a partner in this journey, offering assistance to alleviate some of the pressures business owners face. Let’s not only prioritise the mental health of our teams but also ensure that business leaders themselves have access to the support they need.

No Blue Monday Offer – Act Now!

To kick off a year of positivity, Reach Further Online is extending a special offer: a whopping 20% off social media services for the first 3 months. To seize this opportunity, reach out before the end of the week (by January 19th) and quote “No Blue Monday.” This limited-time offer comes with limited space, so don’t delay – let’s build a brighter future together.

In the face of Blue Monday, let’s turn the narrative. It’s not a day of dread but an opportunity to inspire action, open dialogue, and create positive change. Reach out, connect, and let’s make every day a celebration of our collective well-being. 

No Blue Monday can dim the light of our shared resilience and strength. 💡💪

Get in touch today at hello@reachfurtheronline.com 

 
Innovate or Stagnate: Embracing The Power of Disruption

Innovate or Stagnate: Embracing The Power of Disruption

Disruption

“Disruption is the single greatest opportunity for companies and their customers. However, individuals and organisations often view disruption through a negative lens.” – Forbes.com

The term ‘disruption’ often stirs diverse reactions, seen by some as a force for positive change and by others as a potential threat. At Reach Further Online, we strongly believe that disruption isn’t a negative word – rather, being a disruptor can be the catalyst for groundbreaking success.

Breaking Free from Stagnation

Recognising that stagnation hinders progress, we advocate breaking free from the shackles of traditional thinking. It’s time to discard the old adage, “But this is how we’ve always done it,” and acknowledge that having an open mind is not just important – it’s essential.

The Pitfalls of Stagnant Thinking

Remaining tethered to outdated methods and routines can lead to missed opportunities and a failure to adapt to the ever-changing digital landscape. The “status quo” mindset stifles innovation and hampers the ability to respond to emerging trends. Challenging old ways fosters an environment where creativity and adaptability are free to flourish.

The Courage to Speak Out

Empowering individuals to articulate innovative ideas is crucial, especially in a UK culture where conformity often takes precedence. Standing out and challenging the status quo demands commendable bravery. Developing a working environment that values this courage actively creates an atmosphere where ideas are not only acknowledged but welcomed as potential opportunities.

Nurturing a Disruption Culture

Company culture plays a pivotal role in encouraging disruptive thinking. A culture of openness and inclusivity is key for innovation. By developing an environment where individuals feel comfortable being themselves, a space is created where groundbreaking ideas can be born. Regular team meetings, brainstorming sessions, feedback loops and even structured anonymous suggestions can all contribute to keeping communication channels open.

Leveraging Social Media for Innovation

Social media is more than a marketing platform; it’s a powerful tool for innovation, inclusivity and loyalty. Engaging with the audience, industry influencers and even competitors on social media provides valuable insights and sparks ideas. By tapping into the collective intelligence of the online world, businesses can stay ahead of the curve and continuously adapt to the changing landscape.

Striking the Balance

Navigating disruption requires a delicate balance between innovation and coherence. While it’s crucial to embrace change, a word of caution is in order. To manage disruption effectively, ensure that your teams are aligned in understanding the overarching vision and values of your business. Establish clear communication channels and guidelines, emphasising the importance of maintaining a cohesive brand identity online. Particularly on social media, where real-time interactions are the norm, encourage your teams to embody the brand voice consistently. 

Conduct regular training sessions to keep everyone updated on evolving social media trends but also reinforce the non-negotiable aspects of your brand’s image. Open communication is key; encourage an environment where team members feel comfortable sharing ideas and concerns related to online representation. This not only maintains consistency but also allows your business to adapt swiftly to industry shifts while staying true to its core identity. Remember, managing disruption is not about losing control but about channeling it strategically to drive positive change and growth.

Beyond Internal Teams: Customer Conversations and Contractors

Promoting an open mind influences every facet of business (and life!), not just internal operations. When engaging in customer conversations, active listening and receptivity to feedback are paramount. Recognising that the market is in constant flux allows tailoring strategies to meet evolving customer needs.

Similarly, contractors and external collaborators bring a fresh perspective to the table. Embracing their unique insights and methods can lead to more solutions. By adopting a collaborative mindset, a synergy is created that elevates the quality of work and keeps the business at the forefront of industry trends.

Unleashing Creativity in Problem Solving

The open-minded approach is about unleashing creativity in problem-solving and using out-of-the-box thinking to overcome challenges. A culture valuing unconventional ideas empowers teams to explore new avenues and develop innovative solutions.

Evolving with the Digital Landscape

In the perpetual evolution of the digital marketing landscape, having an open mind and embracing disruption positions a business not only to adapt to change but to lead it. Constantly reassessing strategies and being willing to pivot ensure agility in the face of industry shifts.

Maximising Potential

Encouraging the team to be active participants in the online presence yields tremendous benefits. Showcasing their expertise and insights on digital platforms makes the team an invaluable asset to the digital marketing strategy, enhancing brand credibility and creating a sense of pride and ownership among team members.

In conclusion, we believe disruption is not to be feared but embraced. In the dynamic world of business and specifically in digital marketing, disruptors often find themselves at the forefront of innovation. At Reach Further Online, we champion a culture of courage, open communication, and inclusivity, recognising that it’s the collective power of the people behind the business that propels it forward. By harnessing the potential of disruptive thinking, we not only stay relevant but set the pace for the future. It’s time to embrace disruption – break free from the old ways; the future belongs to those who dare to disrupt.

 

hello@reachfurtheronline.com 

2024 Vision: Top Trends for Marketing Your Small Business

2024 Vision: Top Trends for Marketing Your Small Business

Top trends for marketing your small business

Step into the future of digital marketing tailored for small businesses. This Top Trends for Marketing Your Small Business guide is your go-to resource for understanding and implementing the key strategies and trends that will define success in 2024’s digital landscape. Let’s elevate your online presence together. Join us and discover the specific strategies and trends that will propel your business to success in the ever-evolving online space, your journey to digital excellence begins here.

Top Trends: Strategies for Marketing Your Business 

  1. AI-Powered Personalisation: Harness the capabilities of Artificial Intelligence (AI) to personalise customer experiences. Utilise AI algorithms to analyse customer data, enabling tailored interactions that enhance customer satisfaction and boost conversion rates.
  2. Augmented Reality (AR) Marketing: Consider integrating Augmented Reality (AR) into your marketing strategy. Whether it’s virtual product trials or immersive experiences, AR technology provides opportunities to engage customers in real-time, fostering increased brand interaction and conversion rates.
  3. Sustainability and Ethical Practices: Align your business with sustainability trends. Implement ethical marketing practices such as transparent data usage, authentic brand storytelling and ecological responsibility. Showcase your commitment to sustainability as a strategic move in response to growing consumer preferences.
  4. Hyper-Personalisation Through Big Data and Analytics: Leverage big data and advanced analytics for hyper-personalised marketing. Tailor content, product recommendations and advertisements to individual consumer preferences, following the lead of successful brands.
  5. Dominance of Video Marketing and Short-Form Content: Embrace video marketing as a central component of your strategy. Use short-form videos for various purposes, including storytelling, product launches and customer testimonials. Recognise the engagement potential of video content because its effectiveness in conveying brand messages is unmatched.
  6. Live Streaming: It might sound scary, but introducing live streaming into your marketing efforts will provide real-time interaction with your audience. Try hosting live events, product launches and behind-the-scenes content. Enhance user engagement and authenticity through live streaming.
  7. User-Generated Content (UGC): Encourage user-generated content (UGC) as a powerful marketing tool. Build a community around your brand by incentivising customers to share their unique content, such as reviews and testimonials. Strengthen brand-user relationships through the authenticity of UGC.
  8. Zero-Click Searches and Featured Snippets: Optimise for zero-click searches and featured snippets. Position your brand as an authoritative source by providing concise and relevant information that appears directly in search results. Enhance visibility and user engagement through this strategic approach.
  9. Google My Business Optimisation: Optimise your Google My Business listing for improved online visibility. Ensure accurate and comprehensive information to attract potential customers in local search results. Maximise the benefits of your Google My Business profile for local SEO efforts.
  10. Progressive Web Apps (PWAs): Prioritise Progressive Web Apps (PWAs) for an optimised mobile experience. Enhance mobile user engagement by offering a seamless and immersive experience. Leverage PWAs to deliver faster, reliable, and captivating user experiences in line with evolving digital marketing trends. 

Conclusion

Armed with these Top Trends for Marketing Your Small Business, you’re poised for success in the digital marketing landscape of 2024. Implement these trends with precision, adapt to changing consumer behaviours and witness your online presence thrive in the competitive marketplace. Stay ahead of the curve, secure your digital success in the coming year and remember, if you’d like help, we’re here to support you. Contact us at hello@reachfurtheronline.com today!