Alright, fellow business mavens, let’s cut to the chase. When was the last time you flexed those big business muscles of yours on your own LinkedIn profile? Last week? Last month? Last year? … Never? Ouch. Well, the time to fix it is now because neglecting your personal brand on LinkedIn isn’t just a missed opportunity; it’s practically a business crime. Read “20 Moves To Propel Your LinkedIn Persona” now and get those skills up to scratch.
Your LinkedIn profile is your personal branding dojo. To help you kick it up a notch in 2022, here are 20 ninja moves to master the LinkedIn game.
- Choose the Right Profile Picture: Think of it as your LinkedIn ninja avatar. Keep it recent, face-centric, and dress like you’re ready to conquer the business world. Smile with your eyes – we’re not auditioning for a toothpaste commercial.
- Add a Background Photo: Your background photo is the canvas for your LinkedIn masterpiece. It’s not just a pretty backdrop; it’s your chance to show a bit of your personality. Skip the generic blue – go for something that screams ‘This is me!’ In a professional way, of course.
- Craft a Headline Beyond Job Titles: Your headline isn’t a job title graveyard. Spice it up. Tell us why you do what you do, what makes you tick. If your sales reps are killing it on LinkedIn, look to their headline for a bit of mojo inspiration.
- Turn Your Summary into Your Story: Don’t be that person with a blank summary. Your story is your secret weapon. Use it to showcase not just your skills but why they matter. This is your personal content marketing – don’t half-a** it.
- Let people in: The people who end up on your profile are there because they want to know more about you. Seize this opportunity to let them with expanded information about your current and past roles. Why did they fit with you? What do/did you love and learn from them?
- Declare War on Buzzwords: Buzzwords are the zombies of LinkedIn – they’re everywhere, and they’re brainless. Show, don’t just tell. Prove you’re ‘innovative’ and ‘specialised’ by, you know, actually being those things.
- Grow Your Network: Sync up with your email crew. It’s like expanding your business, but for your LinkedIn connections. Follow up meetings with connection requests – keep that network buzzing.
- List Your Relevant Skills: Skills are like spices; too many, and it’s a mess. Keep it relevant. Nobody cares if you’re a ninja in underwater basket weaving – unless that’s your actual job.
- Spotlight Your Services: You’re a business ninja, right? Use the Services section to flaunt what you offer. It’s like the highlight reel of your business prowess.
- Spread the Endorsement Love: Endorsements are like LinkedIn high-fives. Give some, get some. Don’t be shy – ask for endorsements from the people whose opinions you value.
- Manage Endorsements Proactively: Take charge. Your LinkedIn profile is your dojo, not a random billboard. Manage those endorsements like a boss. You decide what shines and what hides in the shadows.
- Request Recommendations: Endorsements are cool, but recommendations are like gold. Don’t just hint – ask for them. Personalise those requests. It’s worth the extra effort.
- Showcase Your Passion for Learning: You’re a business ninja, always levelling up. Add course certificates to your profile. Show LinkedIn you’re not just here for the memes.
- Share Media and Marketing Collateral: Your business has swagger. Share those case studies, white papers and brand content. It’s not showing off; it’s flaunting your business finesse.
- Get Credit for Thought Leadership with Publications: You wrote an eBook? Shout it from the LinkedIn rooftops. Use the Publications section. It’s like the VIP section for your thought leadership.
- Share Relevant Content: You’ve got a network – now be the life of the LinkedIn party. Share content that matters. Your connections will thank you with likes and comments.
- Add Comments: Don’t just share – chat. Add comments that make people notice you. Your opinion matters, and so does your LinkedIn street cred.
- Turn on Creator Mode: Activate Creator mode. You’re not just a LinkedIn user; you’re a LinkedIn creator. Get those extra tools and features – it’s like unlocking business cheat codes.
- Publish Long-Form Content: You’ve mastered the art of the LinkedIn nod. Now, go full ninja with long-form posts and articles. Share your wisdom. Start conversations. You’re not just a player; you’re the LinkedIn game master.
- Share your wisdom: Sometimes experts get asked for their opinions on LinkedIn. If you get an invitation to contribute to a collaborative article, grasp the opportunity to share your knowledge and help others.
Boosting your LinkedIn profile doesn’t need a business retreat. Work through these 20 Moves To Propel Your LinkedIn Persona during lunch breaks, and watch your LinkedIn presence level up. Make 2024 the year you unleash your LinkedIn swagger and dominate the business landscape.
If you’re interested in growing your personal LinkedIn but feel like you might need a little assistance, contact us for guidance. Email us today and let’s get started on your unique LinkedIn masterpiece! 🚀
